The two sides of Google's AMP website speed-up plan
http://www.niemanlab.org/2015/10/get-ampd-heres-what-publishers-need-to-know-about-googles-new-plan-to-speed-up-your-website/
Joshua Benton (@jbenton):
As I said, AMP is full of terrific ideas. It really does
speed up load times. But that success comes with tradeoffs. For
most publishers, you're being asked to set up two parallel
versions of your stories. (Unless you really think you won't
need to ever do anything outside what AMP allows on any page,
which is unrealistic for most.) That takes significant time and
resources. You're being asked to set aside most or all of the ad
tech and analytics that you use. You're trading in open web
standards for something built by Google engineers who, despite
what I don't doubt are the best of intentions, have incentives
that don't line up perfectly with yours. And you're becoming an
disempowered actor in a larger Silicon Valley battle over ad
tech. (Google advocating something that blocks enormous slices
of contemporary ad tech can't be viewed in isolation from the
fact Google is the dominant force in online advertising, and as
interested as any company is in extending its power.)
- - -
--Lauren--
Lauren Weinstein ([email protected]): http://www.vortex.com/lauren
Founder:
- Network Neutrality Squad: http://www.nnsquad.org
- PRIVACY Forum: http://www.vortex.com/privacy-info
Co-Founder: People For Internet Responsibility: http://www.pfir.org/pfir-info
Member: ACM Committee on Computers and Public Policy
Lauren's Blog: http://lauren.vortex.com
Google+: http://google.com/+LaurenWeinstein
Twitter: http://twitter.com/laurenweinstein
Tel: +1 (818) 225-2800 / Skype: vortex.com
_______________________________________________
pfir mailing list
http://lists.pfir.org/mailman/listinfo/pfir
