CNN just launched its own BuzzFeed killer -- and you can't tell which videos are sponsored
http://www.businessinsider.com/cnn-just-launched-a-buzzfeed-killer-and-you-cant-tell-whether-the-videos-are-sponsored-2015-10?op=1 In fact, in a brash move, native content on Great Big Story "won't be labeled any differently than strictly editorial content," Fast Company reports. That means you will never be able to tell if what you are watching is paid for by a brand or not. This is fundamentally different from the way outlets like BuzzFeed handle native content. As to audience, CNN thinks there is open space in the market somewhere in between Vice and BuzzFeed, which it defines respectively as "shouty" and "cotton candy," according to Fast Company. Fast Company points to CNN's apparent mandate to its Great Big Story team, in the form of an internal sales video: "What if there were more to your social feed than empty clickbait and cat videos? What if there were real stories, great big ones? About new frontiers, the human condition, and our planet, and its tastes and flavors? Stories so curious and compelling, so jaw-droppingly awesome, that at the end of the day you feel completely full?" Content on Great Big Story's site on its first day includes, "We Found Lisa Frank!," "What It's Like to Fly into a Hurricane on Purpose," and "The Untold Story of the Kool-Aid Man." - - - --Lauren-- Lauren Weinstein ([email protected]): http://www.vortex.com/lauren Founder: - Network Neutrality Squad: http://www.nnsquad.org - PRIVACY Forum: http://www.vortex.com/privacy-info Co-Founder: People For Internet Responsibility: http://www.pfir.org/pfir-info Member: ACM Committee on Computers and Public Policy Lauren's Blog: http://lauren.vortex.com Google+: http://google.com/+LaurenWeinstein Twitter: http://twitter.com/laurenweinstein Tel: +1 (818) 225-2800 / Skype: vortex.com _______________________________________________ pfir mailing list http://lists.pfir.org/mailman/listinfo/pfir
