TiVo to link viewing data with third-party shopping and other data
http://www.reuters.com/article/2015/11/02/viacom-tivo-idUSL1N12U1VV20151102
Through the new partnership, TiVo will take audience
data for Viacom programming from the 2.3 million U.S. households
that take part in its research panel and link details from each
household with shopping and other information from third
parties. Names of the viewers are kept anonymous, the companies
said.
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--Lauren--
Lauren Weinstein ([email protected]): http://www.vortex.com/lauren
Founder:
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Co-Founder: People For Internet Responsibility: http://www.pfir.org/pfir-info
Member: ACM Committee on Computers and Public Policy
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