Beware of ads that use inaudible sound to link your phone, TV, tablet, and PC
http://arstechnica.com/tech-policy/2015/11/beware-of-ads-that-use-inaudible-sound-to-link-your-phone-tv-tablet-and-pc/ As a person goes about her business, her activity on each device generates different data streams about her preferences and behavior that are siloed in these devices and services that mediate them," CDT officials wrote. "Cross-device tracking allows marketers to combine these streams by linking them to the same individual, enhancing the granularity of what they know about that person." The officials said that companies with names including SilverPush, Drawbridge, and Flurry are working on ways to pair a given user to specific devices. Adobe is developing similar technologies. Without a doubt, the most concerning of the companies the CDT mentioned is San Francisco-based SilverPush. - - - --Lauren-- Lauren Weinstein ([email protected]): http://www.vortex.com/lauren Founder: - Network Neutrality Squad: http://www.nnsquad.org - PRIVACY Forum: http://www.vortex.com/privacy-info Co-Founder: People For Internet Responsibility: http://www.pfir.org/pfir-info Member: ACM Committee on Computers and Public Policy Lauren's Blog: http://lauren.vortex.com Google+: http://google.com/+LaurenWeinstein Twitter: http://twitter.com/laurenweinstein Tel: +1 (818) 225-2800 / Skype: vortex.com I have consulted to Google, but I am not currently doing so. My opinions expressed here are mine alone. _______________________________________________ pfir mailing list http://lists.pfir.org/mailman/listinfo/pfir
