FTC Issues New Rules for Native Advertising on the Internet
http://recode.net/2015/12/22/ftc-issues-new-rules-to-native-advertising-on-the-internet/
The Federal Trade Commission today unveiled its rules
for how native advertising on the Internet has to look, spelling
out what qualifies as deceptive and what doesn't. The FTC's
"Enforcement Policy Statement on Deceptively Formatted
Advertisements" is a wonky 16-page document that fundamentally
affirms what the FTC has already said about deceptive
advertising more generally.
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--Lauren--
Lauren Weinstein ([email protected]): http://www.vortex.com/lauren
Founder:
- Network Neutrality Squad: http://www.nnsquad.org
- PRIVACY Forum: http://www.vortex.com/privacy-info
Co-Founder: People For Internet Responsibility: http://www.pfir.org/pfir-info
Member: ACM Committee on Computers and Public Policy
Lauren's Blog: http://lauren.vortex.com
Google+: http://google.com/+LaurenWeinstein
Twitter: http://twitter.com/laurenweinstein
Tel: +1 (818) 225-2800 / Skype: vortex.com
I have consulted to Google, but I am not currently
doing so -- my opinions expressed here are mine alone.
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