How Facebook tracks and profits from voters in a $10bn US election
http://www.theguardian.com/us-news/2016/jan/28/facebook-voters-us-election-ted-cruz-targeted-ads-trump
Facebook, which told investors on Wednesday it was "excited
about the targeting", does not let candidates track individual
users. But it does now allow presidential campaigns to upload
their massive email lists and voter files - which contain
political habits, real names, home addresses and phone numbers -
to the company's advertising network. The company will then
match real-life voters with their Facebook accounts, which
follow individuals as they move across congressional districts
and are filled with insightful data. The data is encrypted and
not maintained by Facebook after ads run, the company said.
Acxiom, a massive data broker based in Little Rock, Arkansas,
helps campaigns upload the voter info. But a campaign operative
said the Texas senator has been using Facebook ads to raise
money, among other things, and a Guardian analysis shows
Cruz-affiliated donors are spending $10,000 per day on Facebook
"placement" as the first vote nears.
- - -
--Lauren--
Lauren Weinstein ([email protected]): http://www.vortex.com/lauren
Founder:
- Network Neutrality Squad: http://www.nnsquad.org
- PRIVACY Forum: http://www.vortex.com/privacy-info
Co-Founder: People For Internet Responsibility: http://www.pfir.org/pfir-info
Member: ACM Committee on Computers and Public Policy
Lauren's Blog: http://lauren.vortex.com
Google+: http://google.com/+LaurenWeinstein
Twitter: http://twitter.com/laurenweinstein
Tel: +1 (818) 225-2800 / Skype: vortex.com
I have consulted to Google, but I am not currently
doing so -- my opinions expressed here are mine alone.
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