BBC: Going viral: When YouTube stunts turn deadly

http://www.bbc.com/news/world-40459493

        Since YouTube launched in 2005, it has attracted
        people willing to do things on camera for a slice of minor
        online fame.  But in 2012, the company made it easier for
        contributors to obtain a chunk of the advertising revenue they
        generate from videos. Studios were created and grants given
        out to groom a stable of stars who need to make fresh,
        compelling content to keep the clicks - and advertising
        dollars - rolling in.  They are often media personalities in
        their own right, with agents and slickly produced videos.
        Hundreds of thousands of others, like the Minnesota couple,
        sit below them and are trying to gather followings. Many have
        little success.  But the rewards of becoming one of the few
        who make it big can be a huge motivation to keep trying.
        (According to Forbes, the top 12 highest-earning YouTube stars
        made a combined $70.5m from June 2015 - June 2016.)  And while
        stunts are merely one genre of an extremely diverse landscape
        of videos made by YouTubers - from cooking to comedy and music
        to beauty - they do get millions of views.

 - - -

REFERENCE: YouTube's Dangerous and Sickening Cesspool of "Prank" and
"Dare" Videos -

https://lauren.vortex.com/2017/05/04/youtubes-dangerous-and-sickening-cesspool-of-prank-and-dare-videos

--Lauren--
Lauren Weinstein ([email protected]): https://www.vortex.com/lauren 
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