McDonald's takes domain names off the menu [gives up on their new TLDs] http://domainnamewire.com/2017/07/05/mcdonalds-takes-domain-names-off-menu/
https://www.icann.org/sites/default/files/tlds/mcdonalds/mcdonalds-termination-notice-redacted-02may17-en.pdf McDonald's has decided it doesn't want to run new top level domain names after all. The restaurant chain applied to run the .McDonalds and .MCD top level domain names, but it recently sent termination notices (pdf) to domain name overseer ICANN voluntarily relinquishing the two domains. It joins a host of companies that applied for so-called .brand top level domain names that have decided it's not worth the expense or effort. - - - With a very few notable exceptions, the main impact of the vast increase in new TLDs -- most of which are fundamentally little more than extortion operations -- has been to provide vast new playgrounds for spam and phishing attacks, and to increase the perceived value of quality dot-com domains enormously as the "known" quantity that stands out from the crowd. This was all predicted. --Lauren-- Lauren Weinstein ([email protected]): https://www.vortex.com/lauren Lauren's Blog: https://lauren.vortex.com Google Issues Mailing List: https://vortex.com/google-issues Founder: Network Neutrality Squad: https://www.nnsquad.org PRIVACY Forum: https://www.vortex.com/privacy-info Co-Founder: People For Internet Responsibility: https://www.pfir.org/pfir-info Member: ACM Committee on Computers and Public Policy Google+: https://google.com/+LaurenWeinstein Twitter: https://twitter.com/laurenweinstein Tel: +1 (818) 225-2800 --- Impeach Trump --- _______________________________________________ pfir mailing list https://lists.pfir.org/mailman/listinfo/pfir
