Here's Why Alexa Won't Light Up During Amazon Super Bowl Ad

https://www.bloomberg.com/news/articles/2018-02-02/here-s-why-alexa-won-t-light-up-during-amazon-s-super-bowl-ad

        Bezos and company have evidently been thinking about this
        problem for a long time, before the Echo was even introduced.
        A September 2014 Amazon patent titled "Audible command
        filtering" describes techniques to prevent Alexa from waking
        up "as part of a broadcast watched by a large population (such
        as during a popular sporting event)," annoying customers and
        overloading Amazon's servers with millions of simultaneous
        requests.

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--Lauren--
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