Unilever Threatens to Pull Ads from Facebook and Google if They Don't Help 
Clean Up the Internet

http://fortune.com/2018/02/12/unilever-pull-ads-facebook-google/

        That's according to a speech Keith Weed, the global consumer
        goods giant's chief marketing officer, is set to give at the
        annual Interactive Advertising Bureau conference in Palm
        Desert, Calif., on Monday. According to the Financial Times,
        he plans to say that "Unilever will not invest in platforms or
        environments that do not protect our children or which create
        division in society, and promote anger or hate." He compared
        cleaning up digital advertising and supply chains to the
        company's efforts to find sustainable materials for its
        products ... Unilever (UL, +1.36%) is the second-largest
        marketing spender in the world. Weed's planned remarks
        emphasize the need for consumers to trust Unilever brands,
        saying that goal is at odds with the current atmosphere of
        mistrust on the Internet.

 - - -

--Lauren--
Lauren Weinstein (lau...@vortex.com): https://www.vortex.com/lauren 
Lauren's Blog: https://lauren.vortex.com
Google Issues Mailing List: https://vortex.com/google-issues
Founder: Network Neutrality Squad: https://www.nnsquad.org 
         PRIVACY Forum: https://www.vortex.com/privacy-info
Co-Founder: People For Internet Responsibility: https://www.pfir.org/pfir-info
Member: ACM Committee on Computers and Public Policy
Google+: https://google.com/+LaurenWeinstein
Twitter: https://twitter.com/laurenweinstein
Tel: +1 (818) 225-2800
_______________________________________________
pfir mailing list
https://lists.pfir.org/mailman/listinfo/pfir

Reply via email to