How Google's SGE Could Destroy the Internet
Google's LLM AI SGE ("Search Generative Experience") could effectively
destroy the Internet for all but the largest sites -- the same
Internet that #Google so effectively helped to build.
This is becoming clear as SGE rolls out to most users, with SGE
"answers" now appearing on a vast number of Google queries. Leaving
aside the serious questions around the accuracy of such responses and
everything associated with that, the mere presence of the responses
could be devastating to most sites.
These SGE answers are frequently verbose and can take up much of the
entire first screen -- or more -- of the results pages. This means you
may have to scroll down to even FIND the first organic "blue link"
results. Devastating.
To be clear, many of the SGE responses are themselves showing links to
the answers' source materials (e.g., in colored boxes) -- but the
obvious question is, why the hell would most users bother to click on
those links once they already have the answers that Google's LLM has
provided, based on the information that Google sucked without
compensation into their LLM from those sites? It's impossible to
imagine that click through rates to those sites won't be crushed.
Google executives appear to be thrilled with how well this is going --
FOR THEM. For the sites providing the data that is now powering
Google's SGE encroaching, destructive storm, it's likely going to be a
disaster, unless Google and other AI firms make major changes in their
deployment models -- whether voluntarily or under the force of new
regulatory models. -L
- - -
--Lauren--
Lauren Weinstein
[email protected] (https://www.vortex.com/lauren)
Lauren's Blog: https://lauren.vortex.com
Mastodon: https://mastodon.laurenweinstein.org/@lauren
Founder: Network Neutrality Squad: https://www.nnsquad.org
PRIVACY Forum: https://www.vortex.com/privacy-info
Co-Founder: People For Internet Responsibility
Tel: +1 (818) 225-2800
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