One of Simon Sinek's core ideas is that people "buy" your product because they believe what you believe, and that the why needs to come first to suck them in.
Until we decide on the perfect wording, I would at least: - change the heading from "The live programming environment" to "The immersive programming experience" - combine the top section and the why section into: "Pharo gives you immediate and total control over your programming experience. Focused on simplicity, cleanness, and immediate feedback, it is a pure object-oriented programming language <italics>and</italics> a clean, beautiful, innovative environment (think IDE and OS rolled into one). It is open source and available for Mac OS X, Windows and Linux. because: - it puts the why first - someone on reddit specifically said that "environment" doesn't really clear anything up for them; thus "(think IDE and OS rolled into one)" - moves the most nitty gritty implementation details to the rear (e.g. platform support) But I would seriously consider my other suggestion (the one starting with "Do you want total, immediate control..."). It may sound a bit cheesy with our engineer hats on, but I've had a lot of marketing/branding training, and bold, emotionally appealing stuff like this is pure gold. And for the release snippet, I would change from: "Pharo, the programming language, live IDE and core library has a new release!" to maybe "Pharo - the programming language and core library immersed in a live IDE (all written in itself!) - has a new release!" to highlight the key points ----- Cheers, Sean -- View this message in context: http://forum.world.st/New-Website-online-tp4757241p4757278.html Sent from the Pharo Smalltalk Developers mailing list archive at Nabble.com.
