* Advertising is about target audience.. * One needs to advertise only if there no definitive uniqueness for the target audience
I would prefer if the message is like the Apple focus: * Pharo will be the best enterprise platform in 2 years: State the technical roadmap in say 6 month release cycles. * Identify and project credible projects/ products using frameworks that are really capable of being viral. ( Frozen really stable, the best kernel that is not materially going to shake or change, Other goals, frameworks are hard fixed , clear roadmap, We already are beginning to have a more vibrant research activity that is adjunct and important but not the major factor in enterprise decisions. ). To achieve that message it should be implicitly felt not explicitly stated by any serious quick research: Let the enterprise folks come in , try , feel and agree it is the best, we do not/ should not need to really market it. We need to market a product which either really lacks differentiation, or is a pure consumer product. * The Pharo website be continually improved to reflect that clean, minimal but complete professionalism. * Pharo Consortium may stoke any serious effort by any individual or small group for startups.. You never know which startup later becomes the Google, Facebook of tomorrow.. to achieve in one stroke all that you need to. * Need to have Martin Fowler's , Kent Beck's of the world using Pharo as the base of their Industrial Research: not Ruby or Java .. if possible.. identify how n why.. typically it is this group that has made the difference of adoption by seeding the argument * Can we synergize with VW: Pharo should be the perfect vehicle for any enterprise to start out with and later optionally move to running on top of VW like the Weblogic/ Websphere capabilities over a core free Java. They can stay on with Pharo like 3D ICC supports for Teleplace with squeak. On Sun, Feb 19, 2012 at 6:13 PM, Stéphane Ducasse <[email protected] > wrote: > I would like to get from you why you use Pharo? > > > > After thinking a lot about that recently I think that I would like to have > something like that: > > Pharo a plastic language to build evolvable and debuggable applications. > With Pharo and its ecosystem you can build powerful tools (web > application, data management, business processes…). Pharo philosophy is > driven by domain driven design. Modeling is agile. Pharo is an executable > modeling language. Pharo is not only a language but an infrastructure with > powerful tools like Moose. > > Plastic = "(in science and technology) of or relating to the > permanent deformation of a solid without fracture by the temporary > application of force." > > Pharo: ease of modeling, essence of agile, close to objects all the time. > > Stef >
