Dear all,
You are warmly invited to the following talk by Professor Mats Alvesson 
which is hosted by the Cambridge Judge Business School Organisational 
Theory and Information Systems Subject Group and which will take place 
on Wednesday, December 2nd at 2pm at Keynes House on Trumpington Street 
(room KH107):

The triumph of emptiness. Grandiosity and zero-sum games in contemporary 
organizations and society

In the West, and increasingly globally, there are moves into the age of 
grandiosity. The mundane and trivial are, whenever possible, being 
transformed into something much more aesthetic and appealing. Value is 
seemingly increased or enhanced with minimal cost – just through adding 
a more desirable label or image. There is a boosting of claims of 
progress, achievements and extraordinary qualities of individuals, 
occupations, organizations and societies. This has frequently less to do 
with substance – ’real’ improvements or practices/material reality 
living up to fantastic claims are rare. Contemporary grandiosity is not 
like older forms, intended to celebrate elite superiority and easily 
identified as symbolism enhancing, but is more subtle and is intended to 
conceal through claims to illuminate the truth. There is a symbolic 
pollution of the world through the extensive production and distribution 
of images loosely connected to, or contradicted by, material reality – a 
reality becoming more and more ambiguous.
The advanced contemporary economy can be seen as an economy of 
persuasion. Firms and other institutions are increasingly focusing on 
rhetoric, image, branding, reputation, visibility. In wealthy countries 
and for elite groups, the production of goods and services becomes less 
of a crucial issue compared to the management of demands and 
expectations. A steadily increasing amount of talent, energy and 
resources are devoted to persuasion. More and more people become 
'imagologists'.
Grandiosity produces experiences of a pedagogical, aesthetic and 
uplifting world, but the costs are high: behind the pink and gold, the 
grey and sometimes black flourishes. Imperfect reality reminds us about 
the superficiality of inflated titles, CV's, higher education, branding 
investments and other forms of image management. Organizations and other 
institutions and those supposed to benefit from them suffer when window 
dressing take upper hand over substance. People’s experiences - 
increasingly fluctuate between grandiosity and emptiness - something 
that reinforce narcissism.

The talk is based on Alvesson: “The triumph of emptiness. Consumption, 
higher education and work organization” (2013), Oxford University Press. 
The book was selected as a ‘book of the year’ by Joanna Williams, from 
the University of Kent, in the Times Higher Education  Dec- 2013.

Mats Alvesson is a full professor at Lund University, Sweden, and a 
part-time faculty member of University of Queensland, Australia, and 
Cass Business School, London.

Please feel free to contact me if you have any questions.

-- 
Dr Rene Wiedner
Senior Research Associate
Judge Business School | University of Cambridge
Trumpington Street | Cambridge CB2 1AG | UK
[email protected] |  44 (0)7910 425 617

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