> i'm under the impression that detailed meta tags in the header rank
> your site well in search engines like google. i know there are other
> techiniques as well. what i'm curious about is, since the header is
> returned to a browser in html (just as it was before) does using an
> include() cause any difficulty with the google bots in ranking my site
> or none at all? i'm assuming the google bots scour returned html and
> not server files.

You're correct -- search engines will only see the final product (html) of
your code, not your PHP (they won't know if you used include() to create it
or not). 

However, if you have a page called 'template.php' that you include content
into, your rankings probably won't be quite as good as if your page was
called 'new_york_cars.php' (if you're selling cars in New York of course).

Detailed meta tags are good, but I'm not sure how much weight they get these
days in terms of ranking your site. Since they're invisible, it's easy for
people to put whatever they want in there, regardless of what content is
actually on a given page/site. I think most search engines now try to
provide results based on the 'verifiable' (i.e., user-readable) content of a
website.


HTH, Andy

--
Andrew Kamm




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