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HARNESSING THE MOBILE INTERNET
Published By Yankee Group
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Learn how to profit from the $55B untapped market potential of the
mobile Internet. An executive guide to the new world of mobile
communications.
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HARNESSING THE MOBILE INTERNET
Harnessing the Mobile Internet is an executive guide written to help
you understand the market dynamics, trends and technology ecosystem
that is shaping the rapidly expanding global mobile Internet industry.


Read Harnessing the Mobile Internet and find out the answers to these
questions and more:

- What has been the evolution of the mobile Internet? 

- What are the components of the mobile Internet? 

- What are the major trends that are accelerating the growth of the
mobile Internet market? 

- Who are the key stakeholders of the mobile Internet ecosystem and
how can you identify and evaluate the likely winners and losers? 

- How do participants build viable business models to profit from the
expansion of the mobile Internet? 

- What will be the evolution of the mobile Internet over the next five
years? 

Learn more
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Learn how Mobile Internet market dynamics will effect your business
and your career! Yankee Group has estimated that the global consumer
mobile Internet services market has an untapped potential of $55
billion. The size of the market today and forecasts for how it will
grow, have been constrained by a myriad of obstacles. These include
regulatory factors, network capacity and performance limitations,
restrictive usage tariffs, expensive devices, a lack of open
development platforms, and several other challenges. The question is
what would happen if these and other barriers are overcome? Harnessing
the Mobile Internet explains who the players are, how the mobile
Internet ecosystem is evolving, and how market trends are breaking
down these barriers to enable future revenues to far exceed even
today’s forecasts.

Much of what is being written today about the expanding mobile
Internet market comes in the form of expensive, industry research
reports and market intelligence studies. The ultimate growth of the
mobile Internet will be driven by millions of business executives, IT
professionals and users, many of whom today do not have a basic
understanding of the mobile Internet ecosystem, where it came from,
and how it is evolving. Harnessing the Mobile Internet is an executive
guide written to help these professionals and consumers understand the
market dynamics, trends and technology ecosystem that is shaping the
rapidly expanding global mobile Internet industry.

WHO SHOULD READ THIS BOOK, AND WHY? DOWNLOAD INTRODUCTION
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ABOUT THE AUTHOR
Harnessing the Mobile Internet was written and edited by Eliot
Weinman, president, the events and publishing division of Yankee
Group, and conference co-chair of 4G World and Mobile Internet World.

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