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June 2, 2010: 4G TRENDS WEEKLY NEWSLETTER

4G TRENDS: 4G Hype - are heads in the clouds?
   
THIS WEEK'S FEATURED ARTICLES:   
- Overhyping Technology, AGAIN 
- F5 Steps Out of the Data Center and Heads to the Cloud 
- Asian 4G developing rapidly but in fragmented pattern 
     
4G TRENDS FEATURE:
OVERHYPING TECHNOLOGY, AGAIN 
By Chris Nicoll, Distinguished Research Fellow, Yankee Group 

We seem to be riding the crest of the next wave of ‘next generation’.  We no 
longer just read books, we read them electronically.  We no longer look at 
photo albums, we have digital picture frames.  We don’t have ‘phones’ any more, 
we have ’smartphones’.  And we no longer talk on the phone (well, some of us 
anyway), we ‘chat’ on Facebook but we do watch movies, TV, Sports, send 
messages, check email, the weather, traffic, buy pizza, find the nearest 
Starbucks and even do banking on our “phones”.  And the next generation of the 
wireless networks is going to enable us to do all of this faster, with greater 
satisfaction, making more money then ever before for the operators.  Is it me 
or is the hype getting a little out of control?  AGAIN.

No doubt we are riding a wave of uniquely multifunction devices that enable us 
to do things we like or want to do.  The Kindle and Nook are cool, the iPad 
just that much cooler (and 2 million sold in 56 days?  Impressive - and I don’t 
have one of the 2 million BTW).  My BlackBerry Bold is really cool and the best 
business tool I’ve owned in a long while, my Motorola Droid the coolest 
personal entertainment device since my old Gameboy.  Sprint is sending an EVO 
my way and I’m really looking forward to the bigger screen and integrated WiFi 
hotspot to try out.  Oops, have I said the ‘4′ word yet?  Didn’t think so.  But 
it’s the white elephant in the room.

Going along with all of these cool devices is the anticipation of applications, 
services and programs that over the advanced 3G and coming 4G networks (meaning 
HSPA+, LTE and WiMAX) will greatly enhance the user experience.  But at least 
initially, by how much?  We’ve already seen the bloggers go crazy over the VZW 
Boston Coffee House LTE test running at 8.5Mb.  Except I get 2 ½ times that 
speed on my cable modem and the coffee is cheaper.  And it serves nearly a 
dozen different devices when I want it to. (Not to mention a 42″ HDTV which is 
a BIT bigger than 4.3″).  Sprint’s President of 4G Matt Carter at a recent 
analyst event said it best; “4G is like watching HDTV instead of regular TV”.  
It’s the same, but a lot better.  And that is great.

Continue Reading…
http://4gtrends.com/?p=3705

 BACKHAUL STRATEGIES AND CORE CONVERGENCE FOR MOBILE OPERATORS Summit Hosted by 
Light Reading
The evolution to 4G requires that mobile operators adopt a new, flat, all IP 
network architecture. Whether an operator is planning the evolution of their 
existing 3G network or building a new 4G network from the ground up, careful 
planning is required to optimize coverage and capacity within a given spectrum 
allocation. 

Learn more   
http://4gworld.com/full-program/monday/
    
MOBILE INTERNET TRENDS
F5 STEPS OUT OF THE DATA CENTER AND HEADS TO THE CLOUD   
By Zeus Kerravala, Distinguished Research Fellow, Yankee Group

Cloud computing is being touted as the next great computing revolution but 
actual, live deployments are limited.  One of the biggest barriers holding 
cloud computing back is security.  Yankee Group’s 2009 Transforming 
Infrastructure and Transforming Application survey revealed that the #1 barrier 
to cloud computing was security.  Despite this fact, there really hasn’t been 
any vendor addressing the unique security needs of cloud computing.  At Interop 
last month, Application Delivery Networking market leader F5 announced 
enhancements to its BIG-IP products to secure applications that are deployed in 
the cloud.

Continue Reading…
http://4gtrends.com/?p=3712

WIMAX TRENDS:
ASIAN 4G DEVELOPING RAPIDLY BUT IN FRAGMENTED PATTERN 
By Caroline Gabriel, Contributing Editor, 4G Trends

The pattern of wireless deployments has always been far more varied and 
fragmented in Asia than in the more homogeneous Europe, and mobile broadband is 
no exception. As the Indian BWA auction rumbles on, with WiMAX and TD-LTE 
bidding for a place in the wireless picture, Thailand looks set to leapfrog 3G 
altogether, Korea is expanding the reach of WiMAX, and Indonesia aims to become 
a tier one country in terms of fast wireless.

Continue Reading…
http://4gtrends.com/?p=3700
   
UPCOMING EVENTS:
STAY AHEAD OF THE INDUSTRY - KEEP CURRENT  
      
Preparing for 4G Video Services
Webinar: Tuesday, June 29, 2010
11:00 a.m. - 12:00 p.m. EDT

Learn More
http://web.yankeegroup.com/2010JuneWebinarRegistration.html

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