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June 23, 2010: 4G TRENDS WEEKLY NEWSLETTER
4G TRENDS: Femtocells demonstrating broader value in 4G environments
THIS WEEK'S FEATURED ARTICLES:
- 4G World 2010 – The Transformative Year
- Connected… beer?
- Signalling storm tackled from both ends of the RAN
4G TRENDS FEATURE:
4G WORLD 2010 – THE TRANSFORMATIVE YEAR
By Eliot Weinman, President, Yankee Group Events, Conference Founder and
Chairman
4G World delivers a world-class comprehensive four-day conference program that
highlights the rapidly evolving interdependencies between operator business
models, mobile network technology and architecture, and mobile Internet
applications and services.
The entire wireless ecosystem is experiencing change at an unprecedented
accelerating rate. Fueled by the explosive growth of the mobile Internet,
broadly available content and enabled by ever more powerful mobile devices,
wireless operators are faced with the increasing challenges of balancing user
expectations and demands and investments in next generation technologies.
This unprecedented growth requires that operators reassess business models and
pricing structures as well as reevaluate access and network core capacities.
It also means that operators will need to rethink their network and device
management strategies and their customer support systems. The next generation
of content, applications and mobility from the office, to the road and the home
is being enabled by femtocells and advancements in “connected home” networks.
Context and location awareness have now become critical elements of the mobile
Internet.
To seize the opportunities made possible by 4G networks applications,
developers, device manufactures and operators need to collaborate and examine
new ways to create and monetize applications and content. With the advent of
broadband enabled mobile Internet, the legacy of operators’ “walled gardens” is
giving way to new business model of monetizing the network and its content.
Those who choose to put off change are sure to put off profits. What are the
options and what are the implications?
4G World 2010 provides the most complete view of opportunities, impacts and
challenges that are being recognized throughout the mobile broadband industry.
It delivers the most effective platform to both learn about and showcase the
products, solutions and services necessary to deliver in the next generation of
mobile networks.
Continue Reading…
http://4gworld.com/about-4g-world/
The iPhone iPad Developers Conference
The iPhone iPad Developers Conference, September 27-29 in San Diego, is the
world's premier independent event for Apple's iPhone, iPad and iPod Touch apps
development & marketing. 4G Trends subscribers receive a $100 discount off the
Full Event Passport by inserting the code MEDIASPONSOR when prompted on the
eRegistration page. http://www.iphonedevcon.com
MOBILE INTERNET TRENDS
CONNECTED...BEER?
By Emily Green, President and Chief Executive Officer, Yankee Group Research
Anywhere is a rapidly accelerating future in which all of us, as well as the
things we care about, will be connected. In my on-going quest to find yet more
things in our lives that have already become connected, one of my most recent
discoveries is the connected beer tap.
Yes, it's for real, and while some of you enjoy giggling at some of my other
connected device finds, thinking them too marginal to add real economic value,
this creative application of extended connectivity quickly turned into
incremental dollars to the business that installed it.
A restaurateur in suburban Atlanta has introduced connectivity to a Wall of
Beer, incorporating connected flow meters on the beer taps and a pair of NFC
card readers next to the taps. You can see what the setup looks like in the
photo here: click here to view image) pretty normal except for the card reader.
Continue Reading…
http://www.4gtrends.com/emailblasts/4GTrends-062310.html
WIMAX TRENDS:
SIGNALLING STORM TACKLED FROM BOTH ENDS OF THE RAN
By Caroline Gabriel, Contributing Editor, 4G Trends
Femtocells are starting to gain real operator momentum - just this month, AT&T
has extended availability round the US, and Vodafone has gone live in Spain,
adding to its UK and French roll-outs. Most of these deployments still focus
mainly on improved in-home coverage, but carriers are looking for a wider range
of functionality and applications in future, and the femtocell platform is
expanding rapidly. The latest evidence - enhancements from the main femto
silicon provider, picoChip, that support up to 400 smartphones at once in
always-on mode, and address the problem of smartphone 'chattiness'.
Continue Reading…
http://www.4gtrends.com/emailblasts/4GTrends-062310.html
UPCOMING EVENTS:
STAY AHEAD OF THE INDUSTRY - KEEP CURRENT
Preparing for 4G Video Services
Webinar: Tuesday, June 29, 2010
11:00 a.m. - 12:00 p.m. EDT
Learn More
http://web.yankeegroup.com/2010JuneWebinarRegistration.html
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