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June 30, 2010: 4G TRENDS WEEKLY NEWSLETTER
Hot apps opportunities demand 4G growth
THIS WEEK'S FEATURED ARTICLES:
* Hot in Helsinki
* Voice – The Killer App
* Femto World Summit: eyes on offload and LTE, but don’t forget the apps
4G TRENDS FEATURE:
HOT IN HELSINKI
By Emily Green, President and Chief Executive Officer, Yankee Group
I made a quick visit to Helsinki a few weeks ago; it’s a city I always enjoy.
This time, besides the teeny-tiny sauna in my hotel room (a memorable treat
after an early-morning run past stunning Finlandia Hall), I found something
else that was hot: an exciting community of mobile entrepreneurs.
The Money Talks Forum, a unique partnership between the Finnish VC community
and Technopolis, a real estate developer with incubator-style office space in
Finland, Estonia, and Russia, has been held twice a year for the last four
years. Entrepreneurs apply to make pitches to VCs, filling a full day with
group presentations and speed-dating-style one-on-one meetings. I was invited
by the Finnish Mobile Association to share some ideas from ANYWHERE to the
group - but came away with lots of new ideas from entrepreneurs eager to show
how what they’re doing ties directly with Yankee Group’s Anywhere vision. Some
cool things I saw:
* WiFi exchange? Notava wants to help mobile operators off-load demanding
connections, such as streaming video, to locally available WiFi hot-spots that
are willing to dynamically sell excess capacity. Operators can also register
their own capacity. While it can take 2-30 seconds to provision one of these
trades, customers should never see the transfer of their activity to the other
network; rather they should just see better bandwidth, seamlessly. Might not be
a new idea, but with crushing mobile data loads, perhaps its time has come.
* Epuuk founders point out that the way to best use mobile screens for media is
to look at what kinds of content are the same size as a mobile screen in their
current format. Their conclusion: comic strips. The firm’s content delivery
platform makes it fun to look at comics on a mobile screen. Right now they’re
working with King Features content; Epuuk founder Lauri Gorski said, “Letting
us play with their Finnish market content is low-risk for them.” I liked their
Zits demo; if only I could have understood the Finnish punch line…
* Zokem joins the rising scrum in mobile data analytics, including the likes of
Localytics, Flurry, Umber Systems, and more. This outfit uses client-resident
software to track activity - but rather than just understanding what users are
doing with their mobiles, the company wants to use the mobile as the pathway to
better understanding consumers’ entire lifestyles. Since I met Ludovic in
Helsinki, the firm recently landed 2M euros in additional funding.
Continue Reading…
http://4gtrends.com/?p=3798
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MOBILE INTERNET TRENDS
VOICE – THE KILLER APP
By Nick Holland, Senior Analyst, Yankee Group
The spoken word is something that we very much take for granted. We typically
start at about a year of age, and continue to do so for the next seventy years
or so. The words themselves however only convey a part of the message - there
are infinite nuances to voice communication based on situation, mood, audience
and physiology. In fact, an individual’s voice is as unique as a fingerprint -
no two are the same.
This attribute is often overlooked. The value of voice is rarely assessed and
certainly, from a telephony perspective, voice is as commoditized as tapwater.
However, the ability to use voice as a biometric signature may be coming of
age, particularly as we are on the cusp of a whole host of mobile transaction
services where authentication of the end user will be paramount.
Continue Reading…
http://4gtrends.com/?p=3790
WIMAX TRENDS:
FEMTO WORLD SUMMIT: EYES ON OFFLOAD AND LTE, BUT DON’T FORGET THE APPS
By Caroline Gabriel, Contributing Editor, 4G Trends
The femtocell community gathered for its third annual conference in London last
week, and there were clear signs that the market was maturing - more big name
vendors involved; more than a dozen large operators on board; and extension of
the standards to address additional business models. This is a technology that
has moved very rapidly, even by wireless standards - two years ago, it was
interesting but untried, and last June it was on the brink of the real world,
with Vodafone announcing its first commercial deployment, Sure Signal in the
UK. This year it is approaching a mass market, but the danger of such rapid
progress is that an industry runs before it can walk.
Continue Reading…
http://4gtrends.com/?p=3784
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