Youtube and Product Marketing
January 1st, 2008 by Maddog
http://www.infoweapons.com/blog/?p=102
Youtube is turning out to be an important -- and acknowledged -- marketing
tool. What started as a simple way to post home-made (or even pirated)
videos has become such a popular online source of digital media that
established companies are using it to market their products. Youtube
exemplifies the power of an open and active user community.
Is this a glimpse of the future?
Some people seem to think so. Microsoft, for example, has tried to push
Windows Vista on Youtube, as Joe Wilcox in his article, "Real Vista
Marketing Finally Begins", reports:
Microsoft sure took it's time about it, but nine YouTube
videos lay out Vista -- and Windows Live -- benefits. Oh,
yeah, there's a better together message with other
Microsoft products, too.
Read the entire article at:
http://www.infoweapons.com/blog/?p=102
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