I once skimmed the table of contents of a book at the S.F. library
titled, and I paraphrase, "So you have a great idea, Now What?". It
looked like an interesting read and I promised myself I would get back
to read it. Alas, it hasn't happened yet. Several chapters covered
different funding options, partnering, etc.
Gabriel Gunderson wrote:
Dear Abby... er, PLUG,
I'm pretty funny about business ideas. I try to think of cool new
businesses all day long. It's something I enjoy doing (I get it from my
dad - ever the entrepreneur). I can't take a shower or a walk without
"working" on one of them. While it's yet to make me rich, I do enjoy
using the spare brain cycles.
When all you have is a great idea, where do you go with it? Do you
share it and risk others taking it? Should you care, or is that being
silly?
Usually, I don't take the ideas too seriously and I share them with
others with the hope they may do something with it. Anyway, I came up
with an idea this week that really stands out in my mind. It's an
advertising business that's 90% technology (Open Source) and 10%
whatever else. An advertiser wouldn't come up with it on his own, but a
technologist might. It is very, very targeted and I'm betting has a
*very* high "click-through" rate. I believe it would be *extremely*
easy to sell. I'm certain it's not currently being done by anyone else.
You can see why I would be excited.
The problems are...
1) Only a med-big company could pull-it-off.
2) A partnership with someone like Google would be needed.
3) It needs to be rolled-out in large cities all at once.
4) Significant upfront hardware cost.
Where does that leave the guy who doesn't even have time to shovel his
walkway but has a killer idea?
What would you do?
Sincerely,
Underfunded in S.F.
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