>
> Is it just a friendlier-packaged appliance hosting own-cloud?

No, OwnCloud is too technical. Our focus in design is to make sure our
grandmas can setup and use it.

The technical focus is on developing infrastructure and apps for the crowd
cloud (crowd-computing between your real-life social network) - that means
automating domains, dns, tunneling, permissions, security and providing
APIs for apps for Storage, Photos, Movies, Radio, Messaging, Sharing /
Posting, Blogging, Hosting, Podcasting, Purchases, etc, etc, etc.

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