Sent to you by Sean McBride via Google Reader: hakia Offers a New Way
of Searching:Venture Beyond 10 Blue Links via hakia Blog by hakia Team
on 10/6/08
Many of you may have noticed a significant difference when you visited
hakia.com today. Through the launch of our new site, we are pleased to
announce that we now offer a new, focused search experience.

For starters, we would like to share with you the philosophy behind
this change. We have said this over and over again: we are dedicated to
provide a quality search experience. To achieve this goal, our team
aspires to establish a new standard of focus, clarity and credibility
in Web search.

Web search beyond 10 blue links is the innovation aspiration of the
search industry. On one hand, Google leads the way in popularity
methods to better understand the user intent to take search beyond 10
blue links. This popularity driven or statistical approach doesn’t make
the distinction of what is a credible (or quality) Web site or not.
Furthermore, there is no focus on understanding Web page content with
natural language analysis. Lastly, we do not observe categorization of
search results based on the meaning of the query.

hakia wants to lead in a different way. We have introduced a
transparent definition of “credible Web sites” and the first-ever
search experience to find clearly marked search results from credible
sites by librarians’ contributions. As Tim Berners-Lee recently stated
at the launch of his Web Foundation, Web became a platform for
misinformation and there is a growing need to label trusted sites.
Since April, hakia has been the first search engine to implement this
vision it jointly shares with Tim Berners-Lee. Furthermore, our QDEX
system processes Web pages to anticipate meaningful questions and
queries that can be asked to a Web page with semantic analysis. Lastly,
hakia Galleries categorize search results based on the meaning of a
query. Here is an example:

Now, we invite you to try hakia.com. For example, search for “shoulder
injury”. Compare this search result with that of Google’s
undifferentiated 1.4 million search results. You will notice:

– hakia introduces a new, focused search experience. For any given
query, the first tab – “All Results” – provides a three-column overview
of the Web results, including results from hakia Credible Sites, images
and news, if available. The advertisements are clearly marked in the
far right column. Searchers can now enjoy a clutter free, clearly
marked and organized start to find more.

– hakia offers dedicated search results from Credible Sites - sites
vetted by librarians and informational professionals. hakia is the
first search engine to incorporate librarians’ collective knowledge of
the Web to guide searchers to Credible Sites. Currently, hakia’s
credible site coverage is in health, medical and environmental topics.
We are expanding our coverage by engaging information professionals in
credible site collection development at http://club.hakia.com/lib/

–In the navigation bar you will notice a link to “Galleries.” Now
searchers can surf the highly-appraised hakia Galleries. hakia
Galleries intuitively organize the search results into relevant
categories, enabling users to scroll down to the category that is most
relevant to their interests and begin their search there – as opposed
to having to wade through pages and pages of unorganized “10 blue
links” from other search engines. For example, a search for “Madonna”
will categorize results in areas such as images, headlines,
discography, blogs and fan sites, lyrics, myths and controversies and
more.

This is how the screen looks:

We ask you to try the new hakia and tell us what you think! We will
give you more insights about our new customization tool, “my hakia,” in
a separate post tomorrow. Stay tuned.

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