Sent to you by Sean McBride via Google Reader: What Would Google Do?
via Google in Books on 12/30/08

A bold and vital book that asks and answers the most urgent question of
today: What Would Google Do?

In a book that's one part prophecy, one part thought experiment, one
part manifesto, and one part survival manual, internet impresario and
blogging pioneer Jeff Jarvis reverse-engineers Google—the
fastest-growing company in history—to discover forty clear and
straightforward rules to manage and live by. At the same time, he
illuminates the new worldview of the internet generation: how it
challenges and destroys, but also opens up vast new opportunities. His
findings are counterintuitive, imaginative, practical, and above all
visionary, giving readers a glimpse of how everyone and everything—from
corporations to governments, nations to individuals—must evolve in the
Google era.

Along the way, he looks under the hood of a car designed by its
drivers, ponders a worldwide university where the students design their
curriculum, envisions an airline fueled by a social network, imagines
the open-source restaurant, and examines a series of industries and
institutions that will soon benefit from this book's central question.

The result is an astonishing, mind-opening book that, in the end, is
not about Google. It's about you.

Author: Jeff Jarvis
Hardcover: 272 pages
Company: Collins Business (2009-02-01) (2009-01-27)
ISBN: 0061709719
List Price: $26.99
Amazon Price: $17.25

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