I've been in the habit of pointing friends and colleagues to the Polymer 
project since the early Toolkitchen days. My experience has been that have 
been* wowed, amazed and thrilled* and many of them are active advocates of 
the technology today.  I had an equal experience since the early days of 
Angular.

However, *this all stopped working* a few weeks back. When I point them to 
http://www.polymer-project.org they come back confused. This is my 
accumulated synopsis of their feedback:


   - Polymer is a framework supporting "the latest web technologies" that 
   uses something called "bower" to download "elements that are a glimpse in 
   our collective communities eyes" that works "across desktop and mobile" 
   that work with "encapsulation". But hey, Joachim, what does it do?
   
The point is that you've forgotten to bring the initial *gist* to greet the 
visitor. The message is hidden deep in the mountains. The first scroll 
*gist* is what made Angular page work and it is what captures the audience 
in Eric Bidelmans slide deck.
The *gist* that makes my heart pump faster should start on the *first 
scroll* of the* first page* and continue at least one level down in your 
site map.

   1. <pie-chart slices="10,20,70"><pie-chart> (Wow, got it)
   2. <input value={{name}}/> (Hey, I like mustaches)
   3. What is that bouncing thing? Web animations this easy? Cool
   4. Unbelievable, I can create the <my-racecar> tag without even relying 
   on a framework
   5. Ready made tags! Now we are talking. Please I want this!!!
   
Now the message is hidden deep into the mountains and the visitor learn 
that "everything is an element"  and what package manager you choose (and 
why) even before she even grasped that Polymer relates to HTML (remove the 
single four letters on the first scroll hinting at this and we could 
equally well be talking about server side array elements). 

You are long over the initial excitement but the new visitor just started 
to glare at the first scroll of your site. You have taken the next step of 
wanting to show that encapsulation works on larger components than the user 
interface widget but the visitor does not even know that she can have a 
superbutton at this point.

Redo the order of engagement because your technology deserves it and let 
Eric spend some time to translate his presentation skills to the top of 
your site map.



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