I use the history API to handle SEO for custom element "pages". Mozilla 
History API Doc 
<https://developer.mozilla.org/en-US/docs/Web/Guide/API/DOM/Manipulating_the_browser_history>

It does the following:


   - Updates the URL and browser history
   - Can fire a new analytics event
   - Updates the title in the browser history

Also, my favorite part is that it creates the feel of never leaving the 
original page since the browser never has to reload the initial data so if 
you're hovering over a menu item and click, the main content can change and 
the url and title can change, but that menu never gets reloaded so you're 
still hovering over the same element.

Follow Polymer on Google+: plus.google.com/107187849809354688692
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