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Web Analytics Location: Santa Clara, CA Start: Immediate 2+ months Rate: $70/hr + expenses Description of Services: Web Marketing Business Analyst responsible for all web marketing efforts for new product web portal within Software industry. Focus on web marketing strategy, KPI definition, email marketing, campaign management, SEO, web analytics and reporting. · Tools o Google Analytics o Google Webmaster Tools o Exact Target o Salesforce.com or Siebel OnDemand Deliverables: Web Marketing Strategy, Planning and Execution o Planning and developing strategy and dashboard for web marketing efforts with global stakeholders § All Web Marketing Campaigns § Identify and Develop Standardized Web KPIs for Portal · Visits, Pageviews, Bounce Rate, Lead Conversion, by Industry/Product Benchmarks § Email Marketing and Campaign Management o Media Planning, Buying and Campaign Management § Working with vendors on below items: · Search Engine Advertising · Technical Web Publications Advertising · Other digital advertising medium (e.g. social networking) · Creative Design, Development, Placement and Quality Monitoring o Email Marketing and Campaign Management § Define strategy and approach for email marketing (drip marketing) and technology needs § Drive activity around email marketing including email template design and copy development § Execute and conduct email campaigns, monitor and track progress, conversion rates, etc. · Web Analytics o Managing all Web Analytics platform, reporting processes and distribution, as based on Google Analytics, Web Trends and QuantCast data o Defining core metrics for reporting to executive management, marketing, global business development managers and partners § Identify trends and new insights for marketing § Identify issues or areas of concern for deeper investigation based on data o Producing ad-hoc reports for above parties, including partners o Ensuring that all portions of web portal are logging data and level of errors are mitigated appropriately · Lead Conversion Management o Defining lead conversion goals, steps and funnel reports for all channels § Search/Email Marketing/Banner Campaigns o Monitoring Lead Conversion metrics to ensure individual web campaigns are performing appropriately to goal o Actively tracking and reporting to lead conversion goals to stakeholders · Search Engine Optimization (SEO) o Develop strategy and plan for search engine optimization as it relates to marketing requirements § Channels (e.g. search engines, social networks, etc.) § Competitive Analysis of Keywords § Keywords (terms, phrases for both paid and organic use) o Maximize organic traffic growth through various search engines, social networks, etc. o Conduct review of current portal to identify gaps from SEO best practices: § Keywords in content, Inbound links and associated anchor text, Page Titles, Meta Descriptions, Navigation, SiteMap, Friendly URLs, H1 Tags o Monitor on a daily basis, page ranking, keywords associated visits and conversion rates Sareen Bhaskaran Resource Manager Prosoft Cyberworld Group 630-371-0530 ext 145 [email protected] YAHOO IM: sareen_prosoftcyberworld PLEASE MARK A CC TO [email protected] --~--~---------~--~----~------------~-------~--~----~ You received this message because you are subscribed to the Google Groups "Powerbuilder Assignments" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/powerbuilder-assignments?hl=en -~----------~----~----~----~------~----~------~--~---
