http://www.iht.com/articles/520000.html

Frank Rich: The unraveling of U.S. propaganda 
Frank Rich NYT May 14, 2004

NEW YORK It's almost too perfect. Two young working-class women from opposite ends of 
West Virginia go off to war. One is blond and has aspirations to be a schoolteacher; 
the other is dark, divorced and now carrying an out-of-wedlock baby. One becomes the 
heroic poster child for Operation Iraqi Freedom, the subject of a hagiographic book 
and TV movie; the other becomes the hideous, leering face of American wartime 
criminality, Exhibit A in the indictment of its descent into the gulag. In the words 
of Time magazine, Private First Class Lynndie England is ''a Jessica Lynch gone 
wrong.'' Maybe that's true - people are just starting to hear England speak for 
herself - but there's a more revealing story in these women than the cheap ironies of 
their good witch/wicked witch twinship might suggest. America's 13-month journey from 
Jessica Lynch's profile in courage to Lynndie England's in sadism is less the tale of 
two women at the bottom of the chain of command than a gauge of the hubris by which 
those at the top have lost the war in the international and domestic courts of public 
opinion. And the supposedly uplifting Lynch half of the double bill is as revealing of 
what's gone wrong for America in Iraq - and gone wrong from the start - as is her 
doppelganger's denouement at Abu Ghraib. Flash back for a moment to the creation of 
Jessica Lynch Superstar, a story regurgitated without question by much of the press. 
It was in early April 2003 that the stories first surfaced about the female Rambo who 
had shot her way out of an ambush. ''She Was Fighting to the Death'' read the headline 
in The Washington Post, an account that was then regurgitated without question by much 
of the press. Later we learned that this story was almost entirely fiction, from the 
heroine's gunplay to the reports of her being slapped around by her Iraqi captors to 
the breathless cliffhanger of her rescue. Meanwhile, Lynch herself, unable to speak, 
was reduced to a mere pawn, an innocent bystander to her own big-budget biopic. When 
she emerged six months later, Diane Sawyer asked if it bothered her that she had been 
showcased by the military. ''Yeah, it does,'' she answered. ''It does that they used 
me as a way to symbolize all this stuff. Yeah, it's wrong.'' This wrong was not 
committed not by accident but by design. In ''Control Room,'' the revelatory 
documentary about the Arab satellite news station Al Jazeera, opening in New York this 
Friday before fanning out nationally, the audience is taken into the Central Command's 
media center in Doha, Qatar, in early April 2003 to see American mythmaking in action. 
The Lynch episode came at a troubling moment in the war; the troops were being 
stretched thin, the coalition had mistakenly shot up a van full of Iraqi women and 
children, and three Marines had just been killed in the latest helicopter crash. But 
as we see in ''Control Room,'' the CentCom press operation was determined to drown out 
such bad news by disseminating the triumphant prepackaged saga of its manufactured 
heroine no matter what. The documentary captures some of the briefing at which the 
dramatic Lynch story was first laid out. An American journalist on hand, the veteran 
CNN correspondent Tom Mintier, grumbles afterward about how the ''minute by minute'' 
account of the rescue has superseded the major news he and his colleagues had been 
waiting for: the fate of troops just entering Baghdad. His cavils were useless, 
however; the instant legend was moving too fast to be derailed. Soon the U.S. military 
would buttress it with a complementary video, shot and edited by its own movie crew: 
an action-packed montage of the guns-blazing Special Operations rescue raid, bathed in 
iridescent ''Matrix''-green glow of night-vision photography. But The marketing of 
this Jerry Bruckheimer-style video was itself an exercise in hype, meant to blur and 
inflate the Lynch episode further. The director of ''Control Room'' is Jehane Noujaim, 
an Egyptian-American who is a prot�g� of D.A. Pennebaker and Chris Hegedus, the 
chroniclers of the '92 Clinton campaign in ''The War Room.'' Though Noujaim's 
principal subject may be the Arab station that has been widely condemned as a fount of 
anti-American propaganda, her eye for the American media is no less keen. The true 
control room in ''Control Room'' is not so much the Al Jazeera HQ as the coalition 
media center. It is there, from a costly Hollywood set, that the military commanded 
its own propaganda effort, which was aided and abetted by an American press media 
sometimes as eager to slant the news as its Arab counterpart. The attractively 
forthright American press officer we follow throughout the documentary, Lieutenant 
Josh Rushing of the Marines, doesn't deny the symmetry: ''When I watch Al Jazeera, I 
can tell what they are showing and then I can tell what they are not showing - by 
choice. Same thing when I watch Fox on the other end of the spectrum.'' Revisiting the 
invasion of Iraq again In ''Control Room,'' one can see how much the administration of 
George Bush was seduced into complacency early on, not just by the relative ease with 
which it took Iraq, but also by its success at news management. The Lynch triumph was 
followed within days by the toppling of the Saddam Hussein statue (which looks more 
like a staged event than a spontaneous Iraqi outpouring when Noujaim shows it in 
wide-angle shots). Next up was ''Top Gun.'' Yet America was very good at feigning 
ignorance about its own propaganda while decrying Al Jazeera's fictionalizations. In 
one particularly embarrassing illustration of American hypocrisy, we're reminded of 
how Donald Rumsfeld berated the channel for violating the Geneva conventions by 
broadcasting pictures of American prisoners of war. By the time of his outburst - 
March 2003 - we were very likely already violating the conventions ourselves. The 
confidential Red Cross report uncovered this week by The Wall Street Journal reveals 
that complaints about American abuse of Iraqis had already started by then, 10 months 
before the Pentagon launched the investigation. In retrospect, much of what we saw 
during Operation Iraqi Freedom was as fictionalized as CentCom's version of ''Saving 
Private Jessica.'' When we weren't staging the news, we were covering it up. ''A war 
with hundreds of coalition and tens of thousands of Iraqi casualties'' was transformed 
''into something closer to a defense contractor's training video: a lot of action, but 
no consequences, as if shells simply disappeared into the air and an invisible enemy 
magically ceased to exist.'' That was the conclusion reached by one of the leaders of 
a research project at George Washington University's School of Media and Public 
Affairs, which examined 600 hours of war coverage on CNN, Fox and ABC from the war's 
March 20, 2003, start to the April 9 fall of Baghdad, ''to see how 'real' the war 
looked on TV.'' Of the 1,710 stories they surveyed, ''only 13.5 percent included any 
shots of dead or wounded coalition soldiers, Iraqi soldiers or civilians.'' That brief 
war, since renamed ''major combat operations,'' seems like a century ago. As ''Saving 
Private Jessica'' symbolizes how effectively the U.S. military and administration 
controlled the news during Operation Iraqi Freedom, so the photos of Lynndie England 
and her cohorts symbolize their utter loss of that control now. More scoops are on the 
way, and not just those of torture. ''Everybody wants to cut to the chase, but the 
movie has just started,'' a top Republican aide told The New York Times this week. We 
are only beginning to learn, for instance, about the shadowy roles played by America's 
most sizable ally in ''the coalition of the willing'' - not the British, with some 
9,000 troops, but the mercenaries, whose duties and ranks (now at some 20,000) have 
crept up largely out of our view. It has taken a while for Rumsfeld and General 
Richard Myers to figure out just how much their power to enforce their own narrative 
of this war has waned. Their many successes in news management have been their 
undoing, leaving them besotted by their own invincibility and ill-equipped for 
failure. Clearly they still believed they could control the pictures. According to 
Rumsfeld's own testimony to Congress, he was ''surprised'' that lowly enlisted men 
could be ''running around with digital cameras'' e-mailing grotesque snapshots all 
over the world. When Bush traveled to the Pentagon on Monday, it was nothing if not an 
odd moment to congratulate the secretary of defense - who has literally thrown the 
reputation of the United States and its the honorable military to the dogs - for doing 
a ''superb job.'' But to understand where Bush is coming from, recall the interview he 
gave last autumn to Brit Hume of Fox News, in which he griped about the press's 
challenging administration propaganda from Iraq. ''The best way to get the news is 
from objective sources,'' he said back then, ''and the most objective sources I have 
are people on my staff who tell me what's happening in the world.'' Perhaps someone on 
that staff might tell him that, according to the latest polls, most of the United 
States has changed the channel. The New York Times 

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