Saya dan anda punya pengalaman mengapa di layar
monitor terlihat 'error connection' terus menerus,
padahal rasanya tidak ada yang salah.  Atau kerepotan
menyambung kabel.  Anda tidak sendirian.  Hal begitu
juga dialami John Madea, yang Ph.D. dalam computer
science.

Salam,
RM

--------------------------
 
Make it simple

Oct 28th 2004 
>From The Economist print edition


The next thing in technology, says Andreas Kluth, is
not just big but truly huge: the conquest of
complexity

�THE computer knows me as its enemy,� says John Maeda.
�Everything I touch doesn't work.� Take those
�plug-and-play� devices, such as printers and digital
cameras, that any personal computer (PC) allegedly
recognises automatically as soon as they are plugged
into an orifice called a USB port at the back of the
PC. Whenever Mr Maeda plugs something in, he says, his
PC sends a long and incomprehensible error message
from Windows, Microsoft's ubiquitous operating system.
But he knows from bitter experience that the gist of
it is no.

At first glance, Mr Maeda's troubles might not seem
very noteworthy. Who has not watched Windows crash and
reboot without provocation, downloaded endless
anti-virus programs to reclaim a moribund hard disc,
fiddled with cables and settings to hook up a printer,
and sometimes simply given up? Yet Mr Maeda is not
just any old technophobic user. He has a master's
degree in computer science and a PhD in interface
design, and is currently a professor in computer
design at the Massachusetts Institute of Technology
(MIT). He is, in short, one of the world's foremost
computer geeks. Mr Maeda concluded that if he, of all
people, cannot master the technology needed to use
computers effectively, it is time to declare a crisis.
So, earlier this year, he launched a new research
initiative called �Simplicity� at the MIT Media Lab.
Its mission is to look for ways out of today's mess.

Mr Maeda has plenty of sympathisers. �It is time for
us to rise up with a profound demand,� declared the
late Michael Dertouzos in his 2001 book, �The
Unfinished Revolution�: �Make our computers simpler to
use!� Donald Norman, a long-standing advocate of
design simplicity, concurs. �Today's technology is
intrusive and overbearing. It leaves us with no
moments of silence, with less time to ourselves, with
a sense of diminished control over our lives,� he
writes in his book, �The Invisible Computer�. �People
are analogue, not digital; biological, not mechanical.
It is time for human-centred technology, a humane
technology.�

The information-technology (IT) industry itself is
long past denial. Greg Papadopoulos, chief
technologist at Sun Microsystems, a maker of powerful
corporate computers, says that IT today is �in a state
that we should be ashamed of; it's embarrassing.� Ray
Lane, a venture capitalist at Kleiner Perkins Caufield
& Byers, one of the most prominent technology
financiers in Silicon Valley, explains: �Complexity is
holding our industry back right now. A lot of what is
bought and paid for doesn't get implemented because of
complexity. Maybe this is the industry's biggest
challenge.� Even Microsoft, which people like Mr Lane
identify as a prime culprit, is apologetic. �So far,
most people would say that technology has made life
more complex,� concedes Chris Capossela, the boss of
Microsoft's desktop applications. 

The economic costs of IT complexity are hard to
quantify but probably exorbitant. The Standish Group,
a research outfit that tracks corporate IT purchases,
has found that 66% of all IT projects either fail
outright or take much longer to install than expected
because of their complexity. Among very big IT
projects�those costing over $10m apiece�98% fall
short. 

Gartner, another research firm, uses other proxies for
complexity. An average firm's computer networks are
down for an unplanned 175 hours a year, calculates
Gartner, causing an average loss of over $7m. On top
of that, employees waste an average of one week a year
struggling with their recalcitrant PCs. And itinerant
employees, such as salesmen, incur an extra $4,400 a
year in IT costs, says the firm.

Tony Picardi, a boffin at IDC, yet another big
research firm, comes up with perhaps the most
frightening number. When he polled a sample of firms
15 years ago, they were spending 75% of their IT
budget on new hardware and software and 25% on fixing
the systems that they already had; now that ratio has
been reversed�70-80% of IT spending goes on fixing
things rather than buying new systems. According to Mr
Picardi, this suggests that this year alone IT
complexity will cost firms worldwide some $750
billion. Even this, however, does not account for the
burden on consumers, whether measured in the cost of
call-centres and help desks, in the amount of gadgets
and features never used because they are so byzantine,
or in sheer frustration.



Why now?
Complaints about complex technology are, of course,
nothing new. Arguably, IT has become more complex in
each of the 45 years since the integrated circuit made
its debut. But a few things have happened in the past
three years that now add a greater sense of urgency.

 
The most obvious change is the IT bust that followed
the dotcom boom of the late 1990s. After a decade of
strong growth, the IT industry suddenly started
shrinking in 2001 (see chart 1). In early 2000 it
accounted for 35% of America's S&P 500 index; today
its share is down to about 15%. �For the past three
years, the tech industry's old formula�build it and
they come�has no longer worked,� says Pip Coburn, a
technology analyst at UBS, an investment bank. For
technology vendors, he thinks, this is the sort of
trauma that precedes a paradigm shift. Customers no
longer demand �hot� technologies, but instead want
�cold� technologies, such as integration software,
that help them stitch together and simplify the fancy
systems they bought during the boom years. 

Steven Milunovich, an analyst at Merrill Lynch,
another bank, offers a further reason why simplicity
is only now becoming a big issue. He argues that the
IT industry progresses in 15-year waves. In the first
wave, during the 1970s and early 1980s, companies
installed big mainframe computers; in the second wave,
they put in PCs that were hooked up to �server�
computers in the basement; and in the third wave,
which is breaking now, they are beginning to connect
every gadget that employees might use, from hand-held
computers to mobile phones, to the internet. 

The mainframe era, says Mr Milunovich, was dominated
by proprietary technology (above all, IBM's), used
mostly to automate the back offices of companies, so
the number of people actually working with it was
small. In the PC era, de facto standards (ie,
Microsoft's) ruled, and technology was used for word
processors and spreadsheets to make companies' front
offices more productive, so the number of people using
technology multiplied tenfold. And in the internet
era, Mr Milunovich says, de jure standards (those
agreed on by industry consortia) are taking over, and
every single employee will be expected to use
technology, resulting in another tenfold increase in
numbers. 

Moreover, the boundaries between office, car and home
will become increasingly blurred and will eventually
disappear altogether. In rich countries, virtually the
entire population will be expected to be permanently
connected to the internet, both as employees and as
consumers. This will at last make IT pervasive and
ubiquitous, like electricity or telephones before it,
so the emphasis will shift towards making gadgets and
networks simple to use.

UBS's Mr Coburn adds a demographic observation. Today,
he says, some 70% of the world's population are
�analogues�, who are �terrified by technology�, and
for whom the pain of technology �is not just the time
it takes to figure out new gadgets but the pain of
feeling stupid at each moment along the way�. Another
15% are �digital immigrants�, typically
thirty-somethings who adopted technology as young
adults; and the other 15% are �digital natives�,
teenagers and young adults who have never known and
cannot imagine life without IM (instant messaging, in
case you are an analogue). But a decade from now, Mr
Coburn says, virtually the entire population will be
digital natives or immigrants, as the ageing analogues
convert to avoid social isolation. Once again, the
needs of these converts point to a hugely increased
demand for simplicity.

The question is whether this sort of technology can
ever become simple, and if so, how. This survey will
analyse the causes of technological complexity both
for firms and for consumers, evaluate the main efforts
toward simplification by IT and telecom vendors today,
and consider what the growing demands for simplicity
mean for these industries. A good place to start is in
the past. 



 
 



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