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**http://www.arabnews.com/?page=7&section=0&article=77104&d=31&m=1&y=2006

            Tuesday, 31, January, 2006 (01, Muharram, 1427)



                  Saudi Women Taking Board Positions
                  Samar Fatany, Arab News
                 
                    
                  The involvement of Saudi women in the decision-making process 
has been a source of controversy for some time. However, the cultural barriers 
that have marginalized women are slowly eroding.

                  Joining the ranks of women elected to boards of directors are 
Dr. Naela Attar and Dr. Najah Alashri who earlier this year garnered board 
seats of the Saudi Management Association.

                  The association has 2,400 members across the Kingdom, 21 
percent of them professional women. The Women's Committee of the association 
last week held a seminar, called "The Leadership Role of Women on Boards of 
Directors," to project their services and objectives to the community and to 
honor four women who won seats on the Jeddah Chamber of Commerce & Industry 
Board.

                  Dr. Hanan Alahmadi, head of the association's Riyadh Women's 
Committee and an associate professor of health administration at the Institute 
of Public Administration, delivered the keynote address, which emphasized the 
association's aims to empower and enhance the professional status of women in 
leadership roles.

                  Dr. Hanan said research has proven that the absence of 
managerial qualifications and the failure to implement new management methods 
are among the major causes for project failure. Therefore, applying managerial 
expertise is a basic requirement for the success of any association. Management 
today has become a science, due in large part to structural changes in the 
world economy, increased competition, continuous market changes as well as the 
impact of globalization in the field of business administration.

                  Dr. Hanan stressed the need for a mechanism to bring together 
management professionals and business leaders to exchange views and expertise 
to develop more successful business and managerial models.

                  She said the association hopes to raise awareness about 
management skills and to develop the leadership role of women in managerial 
positions. She urged women to develop their potential in order to achieve both 
economic and social success.

                  Dr. Naela Attar, head of the Jeddah Women's Committee in 
Jeddah and an elected board member of the Saudi Management Association, 
welcomed the large audience to the event and outlined the objectives and 
services of the association's Women's Committee. She noted the association's 
committees across the Kingdom work together to develop the potential of women 
in leadership positions. Other objectives include the promotion and development 
of managerial research, affording managers the opportunity to take part in the 
development process, facilitating the exchange of research between related 
organizations and institutions inside and outside the Kingdom as well as 
advising groups and assisting them with activities designed to increase 
managerial performance.

                  Dr. Naela gave a brief history of the association and noted 
how it allowed women to run for office earlier this year before the JCCI board 
elections. As a result, she was elected to a board post along with Dr. Nagah 
Alashri who also heads the Research Committee.

                  Although Saudi women today are highly motivated, Dr. Naela 
said they still need to develop their potential in order to achieve the best 
economic and social outcome. She outlined the services of various association 
committees that organize conferences and conduct workshops to help women reach 
their potential and a committee that works with media outlets to promote the 
role of women in leadership positions and to counter opposition to societal 
development. The association also conducts training programs to develop 
managerial skills.

                  "The Saudi Management Association recognizes the leadership 
role of the four JCCI board members Lama Alsolaiman, Madawi Alhasun, Nashwa 
Taher and Olfet Qabani," Dr. Naela said in her introduction. "That is why they 
are with us today - to talk about their achievements and future role."

                  The four women did an excellent job in sharing their 
inspiring goals, dreams and objectives with the large audience. Alsolaiman said 
businesswomen in Saudi Arabia today receive great support. She noted the role 
of the Khadija Bint Khowailed Center in promoting Saudi women and providing 
them with training and expert business advice. 

                  She explained the services of the center and the effect of 
organizing workshops and programs that educate women about their rights and 
help them take advantage of available business opportunities.

                  Madawi Alhasun told the audience that women have the 
potential to lead despite problems that still exist. She said women need to be 
more determined and to adopt a more positive attitude.

                  "In order to succeed and achieve our dreams, we must not be 
pessimistic," Madawi Alhasun said. "We must work hard to develop our potential."

                  She asked women to follow her example and dream for a better 
future, not allowing nightmarish obstacles to stand in their way. Madawi 
Alhasun also advised the women to be innovative and to think of new business 
niches that offer needed services to the community rather than flood the market 
in already competitive sectors.

                  Taher and Qabani spoke about available business opportunities 
for women in various sectors and briefed them on entry requirements. They 
advised them to rely on the Khadija Bint Khowailed Center for legal and 
professional advice that can help them access available means to conduct any 
business in the Kingdom. They urged them to be informed about government 
regulation and to understand the legal requirements before starting any 
business.

                  During a question-and-answer session, audience member Dr. 
Nadia Baeshen, who heads the Khadija Bint Khowailed Center, was asked to 
comment on obstructions businesswomen face in the Kingdom. She pointed that 
despite orders from the Ministry of Labor, many government offices have failed 
to provide separate sections so that women can conduct their business without 
middlemen.

                  The Saudi Management Association has given business and 
career women a chance for success and access to the knowledge required to 
achieve it. Let us hope that its pathfinding efforts encourage more businessmen 
and government officials to end the stranglehold on women's aspirations, that 
have led to women running for board posts in the Jeddah Chamber of Commerce and 
encouraged other organizations to allow women to run for board positions, such 
as the Saudi Journalist Association, which in 2004 elected Nahid Bashatah and 
Nawal Alrashed to its board, and the Saudi Engineers Council that last month 
elected Nadia Bakhurji to its 10-member board.

                  The message to Saudi women is clear. The barriers to success 
are coming down; the negative attitudes are changing, and it's time for women 
to take a leading role in the Kingdom's growth and economic development.

                  - Samar Fatany is a radio journalist. She is based in Jeddah.

                 
                    
           
     


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