Rakyat Israel lebih mempercayai Nasrallah, krn lebih meyakinkan dan lebih
otentik dibandingkan dg Israeli PR.
http://www.ynetnews.com/articles/0,7340,L-3299073,00.html
Poll: Israelis believed Nasrallah over Peretz
Polls conducted by Dr. Udi Lebel, political psychology lecturer, found sad
picture of Israeli PR Anat Breshkovsky Published: 09.03.06, 16:38
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the end of the war in the north, two main issues have been keeping the public
busy: The demand for an account of the failures by the Israeli leadership, and
criticism of the press and nature of reports.
A new study, however, buy Dr. Uri Lebel of the Ben Gurion Institute, Beer
Sheva University, has found that another problem requires urgent treatment:
Israeli PR.
During the poll, entitled "the management of Israeli PR during the second
Lebanon war," members of six groups were asked to watch video recordings of
Israeli PR in Israel and abroad, and to answer questions. Lebel says he held
polls in the past on issues of strategic press, political psychology, and
army-media relations. The result of his latest poll show that Israeli PR was so
lacking, that in my cases the public was forced to rely on the reports of
Hizbullah leader Hassan Nasrallah.
Lebel says a good media leader relies on three points gripping the
audience, being watchable, and giving the feeling of certainty.
The participants of the poll were asked who gave the a sense of certainty
regarding the continuance of the war, and who was most authentic. The results
were unequivocal: The Israeli public chose Nasrallah's speeches as giving it
both.
'Nasrallah contradicted the Israeli spokespeople'
Asked about Nasrallah's authenticity compared to that of Israeli
spokespeople, not one Hebrew spokesperson received high authenticity marks.
"We reached a really crazy situation," says Lebel. "A psychological
situation which seems inconceivable: Instead of the Israeli public
watching our national spokesman who tells it what is happening every day, who
will minimize the chaos and who will be seen as believable, something
unprecedented happened: The public perceived the enemy leader against whom we
fought as having those characteristics, and waited impatiently for his
speeches. Nasrallah contradicted the Israeli spokespeople more than once, many
times contradicting the minister of defense he was the first to announce the
deaths of Israeli soldiers and the sad circumstances which led to them."
He added: "This isn't the first time that a bereaved mother found out the
truth of the death of her son in recordings released by Hizbullah, where a
totally different picture is shown to what the IDF and its spokespeople have
provided."
Dr. Lebel believes that the figures indicate a serious crisis of leadership
down the road. "It's not important if objectively the leadership did its best
now the public perceives it as cut off, unprofessional, and boastful. It won't
follow the leadership to the next confrontation," he said.
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