*http://www.yomiuri.co.jp/dy/business/20070606TDY04002.htm
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Stores pushing efforts to reduce plastic bag use

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Taku Iwaki / Yomiuri Shimbun Staff Writer

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Major retailers have begun to make efforts to reduce the use of plastic
shopping bags, through such measures as charging for the bags, discounting
the price of the purchase if customers do not use a bag or by distributing
free, reusable shopping bags.

But retailers still worry that placing burdens on customers or making things
inconvenient for them may drive shoppers away. The measures also hurt makers
of plastic shopping bags.

Ito-Yokado Co.'s Wakabadai store in Yokohama began an experiment Friday,
charging 5 yen for a bag. On average, only 7-8 percent of customers refuse
bags at Ito-Yokado stores, prompting the company to try charging for bags.

Aeon Co., which has already begun efforts to cut back on bags, started
charging for bags as an experiment at its Jusco Higashiyama-Nijo store in
Kyoto from January.

Aeon said if such a system is not introduced companywide, the number of the
bags it uses is expected to reach 1.68 billion annually by fiscal 2010. Aeon
plans to have about half of all its 390 stores, charge for bags, which it
says could cut the number of bags to 840 million.

At the Higashiyama-Nijo store, the percentage of customers bringing their
own shopping bags jumped to more than 80 percent, from 22 percent, after the
charge went into effect.

Convenience stores, however, are cautious about charging for plastic bags.
Unlike supermarket shoppers, many customers make unplanned stops at
convenience stores, and plastic shopping bags are needed, for example, when
buying a warmed bento meal.

Convenience store chain Ministop Co. began giving 1 yen discounts at the
cash register for customers who decline bags.

Lawson Inc. produced 100,000 reusable shopping bags suitable for carrying
bento boxed meals and plastic bottles, and is distributing them for free.

The main reason retailers are suddenly so adamant about reducing plastic
bags is that the revised Containers and Packaging Recycling Law went into
full effect in April. Under the law, retailers above a certain scale are
obligated to report to the government during April and June next year on
their efforts to reduce the use of plastic bags.

According to the Environment Ministry, as many as 30 billion plastic bags
are used in Japan every year, accounting for between 10 percent and 15
percent of household plastic waste. Reducing the use of plastic bags would
greatly reduce this volume. Some retailers, however, worry that charging for
bags would turn customers away. According to 2004 a survey on 10,000 people
by the Japan Chain Stores Association, about 20 percent said if they were
charged for bags, they would go to other stores.

Supermarket Summit Inc.'s Suginami Ward, Tokyo, store said the sales of
heavy goods, such as rice and pet foods have dropped since it started
charging for the bags in January.

The movement also is hurting makers of plastic shopping bags. According to
the Japan Polyolefin Film Industry Trade Association, which plastic bag
makers are a part of, shipments of bags in March dropped 13.7 percent from
the same month last year, and marked the seventh consecutive month that the
shipment has been below the same month a year before.

Plastic bags cost money. For stores, the choice of reducing the use of bags
and charging for them will lead to cost reductions and profit increases.

Supermarket chain Seiyu Ltd. used about 600 million bags at its 392 stores
in 2006. The cost per bag is a little less than 2 yen, meaning the total
yearly expense for plastic bags by the retailer is over 1 billion yen.

Retailers are trying to win over customers in the fight against plastic bag
use. Aeon plans to use the revenue from charging for bags to promote
recycling and environmental protection activities in cooperation with local
governments.

Seiyu will give a discount of 2 yen, almost the same as the price the store
pays for the bag at the cash register, from June 14. It also will sell
reusable polyethylene shopping bags for 20 yen each. If the reusable bags
break, the stores will replace them for free.
(Jun. 6, 2007)


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