Newspaper print ad revenue falls at record pace in 2007, online ads rise 1 day ago
NEW YORK - Newspaper print advertising revenue fell by the biggest percentage on record in 2007, while revenue from online newspaper ads grew but at a slower pace than a year ago, an industry trade group reported Friday. The growth in online ad revenue was not enough to overcome the print decline, as total newspaper ad revenue fell 7.9 per cent to $45.38 billion. Print advertising revenue fell 9.4 per cent to $42.2 billion last year, according to data released the Newspaper Association of America. That marks the largest decline since the association began tracking the data in 1950. The previous biggest contraction was a nine per cent decline in 2001. Print ad revenue fell 1.7 per cent in 2006. The NAA reported a 16.5 per cent drop in print classified ads in 2007 to $14.19 billion. Retail ads, which are also affected by slowing consumer spending, fell five per cent to $21.02 billion. Advertising declines, particularly for real estate and classified ads as the housing market crashed and the economy slowed, led to lower sales at nearly all major newspaper publishers last year. Internet advertising revenue grew 18.8 per cent to $3.17 billion, but slowed from the year-ago pace of 31.5 per cent. The result was also the slowest growth for online newspaper ads since the association began counting in 2003. http://canadianpress.google.com/article/ALeqM5hll-UwUUGA15RUAZe9Cq7e81qn-w mediacare http://www.mediacare.biz [Non-text portions of this message have been removed]
