Alicia Key, penyanyi terkenal asal US akan konser di Indonesia tanggal 31Juli ini. Konsernya disponsori oleh Sampoerna Mild.
Setelah CTFK bersama Komnas Anak dan FCA mengirim surat kepada Alicia Key untuk membatalkan sponsorshipnya dengan A Mild, Alicia Key kini MEMINTA MAAF sebagaimana dimuat dalam beritanya dibawah ini. Ini bisa dijadikan sebagai preseden bagi artis-artis luar negeri lainnya untuk berfikir ulang ketika akan melakukan konser di Indonesia dengan sponsor rokok. Dan tentunya juga sebagai pelajaran bagi artis-artis dalam negeri. Kalau artis luar negeri saja sangat peduli terhadap anak-anak Indonesia, masa artis-artis dalam negeri tidak. PR kita kemudian adalah memboomingkan isu ini di Indonesia, bagaimana kita bisa memanfaatkan momentum yang sangat jarang ini. Salam semangat! Dina Kania Baltimore, MD -------------------------------------------------------------------------------------- http://news.skycom/skynews/Home/Business/Alicia-Keys-Slammed-For-Philip-Morris-Tobacco-Concert-Sponsorship/Article/200807415056535 Smoking Charity Slams R'n'B Star 1:43pm UK, Saturday July 26, 2008 US R'n'B star Alicia Keys has apologised after an international health harity revealed her latest concert was helping market cigarettes to hildren. Under fire: Alicia Keys The 10-times Grammy-winning artist, who has sold 20 million albums worldwide has a gig in Jakarta, Indonesia, on Tuesday. Campaigning organisation Tobacco Free Kids says adverts for the concert act as billboards for tobacco firm Philip Morris International and its Indonesian subsidiary, Sampoerna. Ms Keys accepted the charity's accusation and insisted action had been taken to remove the offending adverts. She said: "When I was informed that my July 31 As I Am concert in Jakarta, Indonesia was partly sponsored by a tobacco company, I immediately asked for an investigation and that corrective actions be taken. "As a result, the tobacco company has respectfully withdrawn their sponsorship and all billboards, signage and other forms of advertising will be immediately removed." Giant posters in the Indonesian capital advertised the gig as a "Mild Live Production" - a reference to a cigarette brand produced by Sampoerna. They also carried a large health warning that states: "Smoking can cause cancer, heart attacks, impotence and harm pregnancy and foetal development." "In the US, Philip Morris USA and other major tobacco companies are prohibited from engaging in brand name sponsorships of concerts under a 1998 legal settlement with the states," said a statement from the charity. "However, in developing countries, tobacco companies continue to sponsor concerts by famous musicians, which health advocates have condemned as a means to market cigarettes to children and to circumvent restrictions on more traditional tobacco advertising." The charity said the branding was "inconsistent with (Keys') advocacy for children's health through her involvement in Keep A Child Alive, a campaign to address the HIV/AIDS epidemic in poor countries". Ms Keys responded that she did not "condone or endorse" smoking and apologised for "any misleading advertising initially associated with the show". The charity said that about 35% of the Indonesian population smokes, and tobacco use kills more than 200,000 Indonesians each year. An estimated 78 percent of Indonesian smokers started before the age of 19, it added [Non-text portions of this message have been removed]
