Refleksi : Bagus sekali apabila para tourist "kafir" bisa berkunjung ke Mekkah.


http://www.arabnews.com/?page=1&section=0&article=130658&d=4&m=1&y=2010&pix=kingdom.jpg&category=Kingdom

Monday 4 January 2010 (18 Muharram 1431)

      Promote winter tourism in Makkah, says expert
      Anwar Al-Sayed | Arab News
     
        
      MAKKAH: A tourism expert has stressed the significance of promoting the 
potentials of winter tourism in the Makkah province in particular and in the 
Kingdom in general.

      "Winter tourism is as important as summer tourism and will certainly 
attract a large number of domestic and Gulf tourists, and will help the tourism 
industry thrive through out the year," Luay Qunaitah, chairman of the Tourism 
Promotion Committee at the Taif Chamber of Commerce and Industry, told Arab 
News on Saturday.

      The pleasant winter weather in the Makkah province is a favorable factor 
for tourism, Qunaitah said. He, however, added that the proper organization of 
tourism programs and early publicity campaigns are essential factors in 
attracting tourists.

      "The Kingdom can have round the year tourism activities by focusing on 
locations with winter tourism potentials. 

      For instance, developing tourism activities, including fishing festivals 
in the Farasan Island and car rallies in the northern region, will no doubt 
attract domestic and foreign tourists in large numbers in winter," the tourism 
expert said.

      He said most of the tourism events in the Kingdom remained local events 
benefiting only residents in nearby towns because they were organized by 
individuals with limited potentials.

      "Many festivals remain local events mainly because of poor publicity. 
Another reason is the fact that most employees enjoy their vacations in summer 
when a wide range of tourism products is available. If attractive tourism 
festivals are to be organized in winter as well as a considerable number of 
employees are likely to take vacations in winter. An awareness campaign is an 
essential ingredient for the success of any tourism festival," he said.

      He also underscored the need for hotels and restaurants at affordable 
prices at locations close to tourism festivals. 

      "Apart from building the required infrastructure, preparations and 
publicity for tourism festivals should start months ahead so that events become 
widely known. It should be noted that tourists, particularly from abroad or 
even distant domestic cities, make plans months in advance," he added.

      He also said some neighboring Gulf countries were presenting 
well-prepared seasonal tourism programs. He cited the examples of popular 
festivals in Dubai, Kuwait and Oman.

      He also stressed the need to hold marketing campaigns for winter tourism 
events with special art festivals, amusement programs, competitions and 
discount sales.

      Statistical figures issued by the Kingdom's Tourism Information and 
Research Center recently showed that more than 20 million people visited 16 
Saudi tourism festivals spending SR2.3 billion last summer. They included 
festivals in Abha, Jeddah, Baha, Jazan, Najran and Riyadh.
     


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