If we see someone attractive, we say he or she "easy on the
eyes." Now new research suggests that beautiful faces, paintings,
objects or patterns are attractive because they are easy on the mind.



Previous research showed that people tend to find typical things more
attractive, from watches to birds to faces. In fact, researchers found
that the secret to creating an attractive face was to "average"
many faces into a digital composite. One idea is that evolution adapted
us to like typical-looking  faces because they suggest good health in a
prospective mate. But this notion does not explain why we would like
typicality in cars, fish or other things we are not trying to mate with.

It turns out that our brains might simply "like" stimuly  that
do not take too much effort to process, says Piotr Winkielman
<http://psy.ucsd.edu/%7Epwinkiel>  , a psychologist at the University of
California <http://www.ucsd.edu>  , San Diego. And that holds wheather
we are looking at a human face or a pattern of dots.

Winkielman and his colleagues created two different  random patterns out
of eight dots. They called one of the patterns an "Ack" and the
other one a "Blub." Then they showed people variations  of these
two patterns and asked them to rate each pattern an Ack or a Blub.

The closer each pattern was to its prototype, the people were able to
make the classification and the more attractive they found the
pattern-even though it was just a series of random dots with no obvious
aesthetic value. The easier the pattern was to perceive, the prettier
people found it.

"I think ultimately there's a reward for successful
perception," Winkeilman says. "There's an internal brain
reward for processing efficiency. By making the pattern easier to
perceive, we're letting the brain give itself a pat on the
proverbial back."

Happy Learning,

Yovan P. Putra <http://primamind.blogspot.com>
www.primastudy.com <http://www.primastudy.com>



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