Dear list

I�m struggling here with the old chestnut of charging for work and thought I
would stir up the debate again.

I am just getting around to invoicing for a fully start to finnish digital
job. I usually work on film and scan.

The shoot was on a hired S1 capturing around 30 images of a theatre
production. 7 of these were later chosen, by me, to be printed (inkjet) for
press & PR.

The fee and cost of printing fits into my usual pricing and I have no
problem with. I have had many conversations with other photographers on this
matter with my view being to charge per captured image, however, where is
the line drawn. 

The saved 30 ish were themselves chosen from around 50 finally stored �in
camera� when the job finished. Many were easily rejected for technical or
aesthetic reasons. The 30 could therefore now be reduced to about 15 images.
The 15 was again reduced to the short list of 9 images from which 7
different images were finally used to produce prints. It could easily have
worked out that only 2 images were printed. The final requirement was for 18
prints.

So what do I charge for, 50, 30, 15, 9, or 7 captured images? Then again
maybe the answer is to charge for the hire (which I do not usually do) and
forget capture charges or to increase my fee and not charge anything for
capture or hire. 

I think my view is to charge a relatively high amount per capture for the 7
images finally used, plus charge for image prep time. Then archive the
remaining work but charge for it if the theatre comes back for some
different images. This may well have been made easier if the client had had
the time to make selections and I had presented �contact sheets� of the
original 50. 

In general a client may be after a single image but be presented with a
choice of hundreds of digitally captured photographs from which to select
the right one. Should the client pay for only the one they choose, and the
photographer archive the others only if he/she thinks they may have future
value, or should the client pay for all they are presented with as they
would have been with film.

So what should, or is, the industry standard for this sort of thing.

All thoughts welcome.

Jonathan

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