On 11/16/2012 1:06 PM, Mike Copeland wrote:
"Quickbooks" = "momentum"
Say what you want about Intuit's products, the marketing was innovative
and genius at the time. They practically gave away Quicken...it worked
well enough...they were constantly updating (which equated to presence
and top of mind market share)...and they developed a nationwide network
of local peeps that will hold your hand if you get the jitters and they
enlisted accounting firms in the effort to earn credibility.
Quicken/Quickbooks was also groundbreaking in not forcing you to "post"
and "close" accounting periods....I still remember seeing accountants
eyes bulge out when they discovered that you actually could go back to a
prior, closed accounting period and *gasp!* CHANGE something!!!
Oh...my....god....it was the end of the world in Bean land.
Intuit's technology sucks, but Quickbooks is also a great example of a
product completely defining and controlling a software segment. THAT
takes skill! Especially the controlling part for any period of time.
I don't care for Quickbooks/Quicken either, but I respect what Intuit
has accomplished.
Peachtree Accounting Software was supposed to be very good and appease
the accountants moreso (probably because of that part about closed
periods). This is another example of how marketing and its big-$ spend
can really take an arguably inferior product and make it #1. History is
littered with easy examples of such. Excel over Lotus 1-2-3 comes to
mind first. VB6/Access over VFP is another. More?
--
Mike Babcock, MCP
MB Software Solutions, LLC
President, Chief Software Architect
http://mbsoftwaresolutions.com
http://fabmate.com
http://twitter.com/mbabcock16
_______________________________________________
Post Messages to: [email protected]
Subscription Maintenance: http://mail.leafe.com/mailman/listinfo/profox
OT-free version of this list: http://mail.leafe.com/mailman/listinfo/profoxtech
Searchable Archive: http://leafe.com/archives/search/profox
This message:
http://leafe.com/archives/byMID/profox/[email protected]
** All postings, unless explicitly stated otherwise, are the opinions of the
author, and do not constitute legal or medical advice. This statement is added
to the messages for those lawyers who are too stupid to see the obvious.
