On Jan 12, 2007, at 6:33 PM, Ricardo Aráoz wrote:
> What they do here is small 5 or 10 seconds commercials that are
> delivered whenever the ball is out of the field or some longer ones
> between goals or a penalty. Then in mid-time they can have a large
> segment.
There just isn't enough football airtime for the advertisers to
create such short commercials. All of the other major sports here
have time-outs that last at least 2 minutes, so 30-second spots are
about as short as they go. That's why they go with that picture-in-
picture format which reduces the game to an area the size of a stamp.
-- Ed Leafe
-- http://leafe.com
-- http://dabodev.com
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