Well, there's printing/spraying of the address label, but there's also the
production of the mail piece.

You put out a catalog, is it printed internally or by a 3rd party ?

I worked in a Direct Mail house ages ago - most of the processes haven't
changed from then till now.  There are some postal regulations that have
changed, but the basic concept of

1.  creating a mail piece
2.  creating the data output stream , CASS-Compliant with all the
appropriate USPS electronic data, zip sorted.
3.  printing or spraying on the address with USPS bar code
4.  collating the output pieces for bulk mail
5.  packaging the bundle per USPS specs
6.  Dropping the mailing off at a USPS direct mail/bulk mail office

has not changed .

If you are just interested in the labels, I sense it will be hard, as
the actual rate must be calculated based on weight of each piece, size of
each piece, how well formed the CASS-compliant data stream is, plus a few
other variables that I've forgotten.

Surely there are 'Direct Mail Processing' companies in your neck of the
woods - costs nothing to get a quote for them to process your mail piece.
Usually CASS and zip sorting and ALL data processing work is included with
the quote - let's assume you'll have your printer drop ship the catalogs
to a DMP firm and that you'll supply the address file (all DMP shops
handle dbf files, btw).  Ask, at least, for a quote to do 'that' -

I use these guys exclusively, when a client tells me - 'We need to do a
mail piece' - PrintMailers Inc.  - see http://pminet.com/

I would suggest you at least call them, talk to anyone in client services,
and get a quote or reality check.

Good Luck !

Warmest Regards [Bill]
-- 
William Sanders / efGroup {rmv the DOT BOB to reply}
Failing dotNet Project? -> http://www.dotnetconversions.com



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