> > Whether you think they are good or not, whether you think people are
>getting paid for their
> > "endorsement" or not, these commercials are working because they are
>generating threads like this on
> > forums, and blogs, and twitter, and other social networking sites, and
>come up in conversations
> > among people. Cracks me up.


The ordinary people I talk to don't understand this ad either. They don't 
know what  a "PC" is. They call it a "computer". Only industry types know 
that IBM introduced a micro computer in the 1980s called a "Personal 
Computer (PC)" and that Windows is an operating system that works on 
"clones" of these "PCs". By the time you get to the part in the ad where 
they show that it's about Windows, they've already lost most of these 
people's attention.

Ken Dibble
www.stic-cil.org



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