I guess it all depends on the product.  Testing an ad with HTML and the same ad 
with plain text.

I guess it also matters whether you're setting up a zombie spambot campaign and 
pumping out 100 million of them or not. LOL

--- On Thu, 11/6/08, Paul McNett <[EMAIL PROTECTED]> wrote:

> From: Paul McNett <[EMAIL PROTECTED]>
> Subject: Re: HTML Formatted Emails not working in Outlook
> To: [email protected]
> Date: Thursday, November 6, 2008, 1:49 PM
> Michael Madigan wrote:
> > To have an effective advertising campaign, you must
> use HTML.  
> 
> I doubt that is actually true, but agree about the common
> perception.
> 
> Short, to the point text paragraph followed by a link to a
> well-designed webpage. 
> Especially for an opt-in campaign.
> 
> Paul
> 
> 
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