I guess it all depends on the product. Testing an ad with HTML and the same ad with plain text.
I guess it also matters whether you're setting up a zombie spambot campaign and pumping out 100 million of them or not. LOL --- On Thu, 11/6/08, Paul McNett <[EMAIL PROTECTED]> wrote: > From: Paul McNett <[EMAIL PROTECTED]> > Subject: Re: HTML Formatted Emails not working in Outlook > To: [email protected] > Date: Thursday, November 6, 2008, 1:49 PM > Michael Madigan wrote: > > To have an effective advertising campaign, you must > use HTML. > > I doubt that is actually true, but agree about the common > perception. > > Short, to the point text paragraph followed by a link to a > well-designed webpage. > Especially for an opt-in campaign. > > Paul > > > _______________________________________________ > Post Messages to: [email protected] > Subscription Maintenance: > http://leafe.com/mailman/listinfo/profox > OT-free version of this list: > http://leafe.com/mailman/listinfo/profoxtech > Searchable Archive: http://leafe.com/archives/search/profox > This message: > http://leafe.com/archives/byMID/profox/[EMAIL PROTECTED] > ** All postings, unless explicitly stated otherwise, are > the opinions of the author, and do not constitute legal or > medical advice. This statement is added to the messages for > those lawyers who are too stupid to see the obvious. _______________________________________________ Post Messages to: [email protected] Subscription Maintenance: http://leafe.com/mailman/listinfo/profox OT-free version of this list: http://leafe.com/mailman/listinfo/profoxtech Searchable Archive: http://leafe.com/archives/search/profox This message: http://leafe.com/archives/byMID/profox/[EMAIL PROTECTED] ** All postings, unless explicitly stated otherwise, are the opinions of the author, and do not constitute legal or medical advice. This statement is added to the messages for those lawyers who are too stupid to see the obvious.

