Seth Godin has a great piece why people readily accept gravity, whereas evolution is a much tougher sell, despite the fact that there is much more known about evolution. It's a marketing issue!
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - There are two reasons that gravity has had so much better marketing than evolution, and both may impact the way you market your product or service as well. 1. If the story of your marketing requires the prospect to abandon a previously believed story, you have a lot of work to do. Nobody had a seriously described theory of gravity before Newton named it. No one walks around saying that they have a story about why we stick to the earth better than the gravity story. As a result, there was no existing story or worldview to overthrow. Naming something that people already believe in is very smart marketing. 2. If the timeframe of the message of your marketing is longer than the attention span (or lifetime) of the person you are marketing to, you have your work cut out for you as well. Evolution is really slow. Hard to demonstrate it in real time during a school board meeting. Gravity is instantaneous. Baseball players use it every day. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -- Ed Leafe Confidentiality Notice: This e-mail message (including any attached or embedded documents) is intended for the exclusive and confidential use of the individual or entity to which this message is addressed, and unless otherwise expressly indicated, is confidential and privileged information of Rackspace. Any dissemination, distribution or copying of the enclosed material is prohibited. If you receive this transmission in error, please notify us immediately by e-mail at [EMAIL PROTECTED], and delete the original message. Your cooperation is appreciated. _______________________________________________ Post Messages to: [email protected] Subscription Maintenance: http://leafe.com/mailman/listinfo/profox OT-free version of this list: http://leafe.com/mailman/listinfo/profoxtech Searchable Archive: http://leafe.com/archives/search/profox This message: http://leafe.com/archives/byMID/profox/[EMAIL PROTECTED] ** All postings, unless explicitly stated otherwise, are the opinions of the author, and do not constitute legal or medical advice. This statement is added to the messages for those lawyers who are too stupid to see the obvious.
