Below is an excerpt without getting into any math.  LOL

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Excerpt:

Diminishing Marginal Utility

Many prominent economists have contributed to the development and use of 
the concept of diminishing marginal utility. The first was Jeremy 
Bentham (1748-1832). Bentham, an Englishman, studied history and Latin 
at the age of four, entered Queen's College in Oxford when he was 12, 
and graduated at 15. He then went on to study law, at the behest of his 
father, but quickly moved on to a more scholarly life.

Bentham applied the notion of diminishing marginal utility to happiness 
derived from wealth. Bentham wrote:

"Of two people having unequal fortunes, he who has most wealth must by a 
legislator be regarded as having most happiness. But the quantity of 
happiness will not go on increasing in anything near the same proportion 
as the quantity of wealth:--ten thousand times the quantity of wealth 
will not bring with it ten thousand times the quantity of happiness. It 
will even be matter of doubt, whether ten thousand times the wealth will 
in general bring with it twice the happiness. The effect of wealth in 
the production of happiness goes on diminishing, as the quantity by 
which the wealth of one man exceeds that of another goes on increasing: 
in other words, the quantity of happiness produced by a particle of 
wealth (each particle being of the same magnitude) will be less at every 
particle; the second will produce less than the first, the third than 
the second, and so on."

The concept of diminishing marginal utility has a long intellectual 
history, and is an integral part of modern economic theory.

http://highered.mcgraw-hill.com/sites/0072819359/student_view0/chapter21/origin_of_the_idea.html

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Regards,

LelandJ

Nicholas Geti Said:

Those ideas are the basis of good corporate governance. They have the data

to make a stab at calculating the equations constants. However, in the case
of individuals it is all theoretical and not too useful because each person
is different and one cannot collect any meaningful data.




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