Right...a 4x6 vertical is pretty common...or more specifically a 4x5.5" 
since that allows an 8.5x11 sheet to be cut in half (aka "half sheet") 
and printed rotated.

The idea seems to be that you want to slap the consumer in the face with 
a HEY LOOK AT ME DAMMIT! signage, aka "POP" signage. (Not the little 
price tags you see in the grocery store shelves.)

Mike

> On Thu, Jun 23, 2011 at 12:24 PM, Mike Copeland<[email protected]>  wrote:
>> Yes, in the sense that the client's logo will be included. The
>> application is used by retail appliance and electronics stores. They
>> start with a format that has their logo and usually some kind of
>> "mantra" statement "WHERE YOU ALWAYS SPEND MORE!" After that, each price
>> tag will be different, but for each particular model (SKU) the different
>> data will be the same for Bob's Appliance World and Joe's World of
>> Electronics if they sell the same brand and model....like a JVC Blue-ray
>> DVD player.
>>
>> As for my own company/software logo, I hadn't thought about inserting it
>> and I know some of these guys won't like that, but I'm sure I could
>> squeeze something small down at the bottom edge. Is there an advantage
>> to doing so? The chances that a customer of mine would produce a price
>> tag that would be seen by a potential customer of mine is pretty
>> slim....although it could happen.
>>
>> Or am I missing your point?
> ----------------------------
>
> Will these tags be 4x6" smaller or larger?  In my mind I see a card
> perpendicular to the shelf that the catches the customer's eye as they
> are going down the isle.  Maybe you were thinking more of base facts&
> price on a larger tag in front of a big ticket item instead?
>
> Sure you would put your logo inside the base of the image on the card.  :)
>

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