http://www.bbc.co.uk/news/health-21478314
BBC News Health
17 February 2013 Last updated at 23:50 GMT
Tax fizzy drinks and ban junk food ads, say doctors
Comments (1735)
By James Gallagher Health and science reporter, BBC News
Fizzy drinks should be heavily taxed and junk food adverts banished until after
the watershed, doctors have said, in a call for action over obesity.
The Academy of Medical Royal Colleges, which represents nearly every doctor in
the UK, said ballooning waistlines already constituted a "huge crisis".
Its report said current measures were failing and called for unhealthy foods to
be treated more like cigarettes.
Industry leaders said the report added little to the debate on obesity.
The UK is one of the most obese nations in the world with about a quarter of
adults classed as obese. That figure is predicted to double by 2050 - a third
of primary school leavers are already overweight.
Doctors fear that a rising tide of obesity will pose dire health consequences
for the nation.
The Academy of Medical Royal Colleges is a "united front" of the medical
profession from surgeons to GPs and psychiatrists to paediatricians. It says
its doctors are seeing the consequences of unhealthy diets every day and that
it has never come together on such an issue before.
Its recommendations include:
A ban on advertising foods high in saturated fat, sugar and salt before 9pm
Further taxes on sugary drinks to increase prices by at least 20%
A reduction in fast food outlets near schools and leisure centres
A £100m budget for interventions such as weight-loss surgery
No junk food or vending machines in hospitals, where all food must meet the
same nutritional standards as in schools
Food labels to include calorie information for children
Prof Terence Stephenson, the chair of the Academy, evoked parallels with the
campaign against smoking.
He told the BBC: "That required things like a ban on advertising and a
reduction in marketing and the association of smoking with sporting activities
- that helped people move away from smoking."
He said there was no "silver-bullet" for tackling obesity, instead the entire
culture around eating needed to change to make it easier to make healthy
decisions.
"I choose what I eat or whether I smoke, what people have told us is they want
help to swim with the tide rather than against the current to make the healthy
choice the easy one," he said.
While the report makes a raft of recommendations, Prof Stephenson attacked
sugary drinks for being "just water and sugar" and lambasted a culture where it
was deemed acceptable to drink a litre of fizzy drink at the cinema.
A tax was needed to help "encourage people to drink more healthy drinks," he
said.
"Doctors are often accused of playing the nanny state, we didn't hear from a
single person who said they liked being overweight, everybody we met wanted
help from the state and society.
"If we didn't have things like this we wouldn't have speed limits that save
lives, we wouldn't have drink-driving limits that save lives, there's a host of
things that society and state does to help us live long, healthy fulfilling
lives and we're just suggesting something similar."
But Terry Jones, of industry body the Food and Drink Federation, said the
report "seems to be a damp squib and to add little to an important debate".
"The Academy of Medical Royal Colleges has presented as its recommendations, a
collection of unbalanced ideas apparently heavily influenced by single issue
pressure groups," he said.
"FDF had hoped that today's report would have looked seriously at how the food
industry and the medical profession would have worked together to tackle
obesity, and genuinely brought new insights to bear on how to empower healthier
choices and change behaviour to deliver better long-term public health
outcomes. This report fails to do that."
The British Soft Drinks Association rejected the idea that a tax on soft
drinks, which it said contributed "just 2%" of the total calories in the
average diet, would address a problem "which is about overall diet and levels
of activity".
Temptation
Dr Aseem Malhotra, a cardiologist who helped draw up the report, has noticed
more and more of his patients are overweight and suffering from obesity related
illnesses.
He told the BBC: "The root cause is the food environment, it's like telling
children going into a sweet shop not to eat sweets.
"There's nothing wrong with the occasional treat, but those treats have
insinuated themselves into the daily diets of most people.
"There's an oversupply of cheap sugary foods, clearly regulation is needed."
The Department of Health in England has a set up voluntary agreements with the
food industry as part of its responsibility deal.
Health minister Lord Howe welcomed the report and said he wanted to see
"businesses intensifying their efforts as well".
He said: "To tackle the rising tide of obesity the industry, healthcare
professionals, government and individuals all need to continue working together
to get results, which is why our Call to Action sets out how important this is.
"Government is already helping people make healthier choices by working with
industry to reduce fat, salt and sugar in foods and by giving children and
families advice on how to eat well, get active, and live longer through
Change4Life."
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