http://www.thejakartapost.com/detaileditorial.asp?fileid=20061107.F04&irec=3


Commercialization of the country's higher education 
Eko Budihardjo, Semarang

The rector of a prominent state university once said vigorously, "My main task 
as a rector is to raise funds and obtain money". Most of the audience were 
stunned by his statement, including myself.

I remembered again the rector's remark, when I finished reading a book by Derek 
Bok, Universities in the Marketplace: The Commercialization of Higher Education 
(Princeton University Press, 2003). 

The author pointed out that the commercialization of higher education in the 
United States has a long history, beginning in the early 1900s, when the fast 
growth of football teams in many universities provided significant financial 
benefits to the institutions. 

University sports have seen football coaches and players earn similar salaries 
to those of professors. This strategy was followed by the use of universities' 
names for commercial products -- an even more rewarding practice. The roles of 
universities in the United States have certainly shifted from non-profit 
knowledge centers to profit-oriented institutions. But this change has been 
criticized by many people. 

The tendency to commercialize higher education is now spreading to Indonesia. A 
national newspaper early last month pointed out that all state universities 
will soon be managed under a privatization model. 

That model was clearly mentioned in the draft law on educational institutions, 
which is currently being reviewed by the office of the State Secretariat before 
it is submitted to the House of Representatives. 

However, the main mission of higher education -- to establish an intellectual 
community, provide opportunities for vertical and horizontal mobility, ensure 
social justice and equal access to education, and discover "truths" through 
research -- must be safeguarded and not contaminated by narrow commercial 
pressures. 

It is worth contemplating the harsh criticism of the U.S. model by Frank Newman 
in his book titled The Future of Higher Education (2004) in which he states: 
"The search of truth in higher education is now rivaled by the search for 
revenues". One may agree with the government's intention through the law to 
ensure state and private universities have greater autonomy and prioritize the 
management of financial and human resources, technology, and bureaucracy. 

One may also concur with state endeavors to increase higher education quality 
through assurance, performance accountability, competition, and instituting a 
meritocracy. 

However, it is this author's and many others' opinion that state and private 
universities should not ever be forced into a commercial battle where students 
are perceived more as consumers and research and education are "products" or 
commodities. 

Jennifer Washburn in University Inc.: The Corporate Corruption of Higher 
Education (Basic Books, 2005) argues that in the last two decades the forces of 
commercial and business have penetrated almost all aspects of academic life. 
Higher education institutes are inclined to act as for-profit factories, while 
professors act more like businessmen than academics. 

We must bear in mind that in the infamous case of Enron Corporation, several 
professors from Harvard Business School were paid high consulting fees to 
publish the outcome of studies that were full of lies and manipulations of 
facts. This led to the Harvard Alumni Association, which is integrated with 
Harvard Watch, requesting Harvard University make an open apology to the people 
of the United States for its involvement. 

Blending education and profit will only alienate the millions of people that 
continue to believe in the integrity and sincerity of the academic community. 
The U.S. lesson here is a valuable one. Higher education should always be ready 
to go through change but these transformations should not derail the functions 
of education as a public good. 

The writer is the rector of Diponegoro University in Semarang


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