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Guinness good for you - official 
The old advertising slogan "Guinness is Good for You" may be true
after all, according to researchers. 
A pint of the black stuff a day may work as well as an aspirin to
prevent heart clots that raise the risk of heart attacks. 

Drinking lager does not yield the same benefits, experts from
University of Wisconsin told a conference in the US. 

Guinness were told to stop using the slogan decades ago - and the firm
still makes no health claims for the drink. 

The Wisconsin team tested the health-giving properties of stout
against lager by giving it to dogs who had narrowed arteries similar
to those in heart disease. 

They found that those given the Guinness had reduced clotting activity
in their blood, but not those given lager. 

Heart trigger 

Clotting is important for patients who are at risk of a heart attack
because they have hardened arteries. 

A heart attack is triggered when a clot lodges in one of these
arteries supplying the heart. 

Many patients are prescribed low-dose aspirin as this cuts the ability
of the blood to form these dangerous clots. 

The researchers told a meeting of the American Heart Association in
Orlando, Florida, that the most benefit they saw was from 24 fluid
ounces of Guinness - just over a pint - taken at mealtimes. 


 We already know that most of the clotting effects are due to the
alcohol itself, rather than any other ingredients 
Spokesman, Brewing Research International  

They believe that "antioxidant compounds" in the Guinness, similar to
those found in certain fruits and vegetables, are responsible for the
health benefits because they slow down the deposit of harmful
cholesterol on the artery walls. 
However, Diageo, the company that now manufactures Guinness, said: "We
never make any medical claims for our drinks." 

The company now runs advertisements that call for "responsible drinking". 

A spokesman for Brewing Research International, which conducts
research for the industry, said she would be "wary" of placing the
health benefits of any alcohol brand above another. 

She said: "We already know that most of the clotting effects are due
to the alcohol itself, rather than any other ingredients. 

"It is possible that there is an extra effect due to the antioxidants
in Guinness - but I would like to see this research repeated." 

She said that reviving the old adverts for Guinness might be
problematic - at least in the EU. 

Draft legislation could outlaw any health claims in adverts for
alcohol in Europe, she said. 

Feelgood factor 

The original campaign in the 1920s stemmed from market research - when
people told the company that they felt good after their pint, the
slogan was born. 

In England, post-operative patients used to be given Guinness, as were
blood donors, because of its high iron content. 

Pregnant women and nursing mothers were at one stage advised to drink
Guinness - the present advice is against this. 

The UK is still the largest market in the world for Guinness, although
the drink does not feature in the UK's top ten beer brands according
to the latest research. 

Story from BBC NEWS:
http://news.bbc.co.uk/go/pr/fr/-/2/hi/health/3266819.stm

Published: 2003/11/13 11:20:10 GMT

© BBC MMVII




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