Saya kutip:
"Projects being promoted include everything from bike training in schools to
voluntary cuts in salt and fat content by food manufacturers."
Ayuh, pake sepeda ke supermarket..
--
British Broadcasting CorporationBBCHome
30 November 2010 Last updated at 15:02 GMT
Healthy lifestyle role 'for all society'
By Nick Triggle Health reporter, BBC News
Andrew Lansley: "Rather than nannying people we will nudge them...to make
healthier lifestyles easier"
Schools, employers, the food and drink industry and communities themselves are
being urged to do their bit to make the nation healthier.
Ministers said they wanted to tap into the potential of all of society in
setting out their public health plans.
Projects being promoted include everything from bike training in schools to
voluntary cuts in salt and fat content by food manufacturers.
Councils will get a ringfenced budget to coordinate the push in England.
This pot, which will be handed over from the NHS, will total at least £4bn a
year from 2013, the government's public health white paper, Healthy Lives,
Healthy People, said.
It will be accompanied by the transfer of local public health directors from
the NHS to local government.
Protection
The government believes the wider remit of councils in areas such as housing,
transport and leisure puts them in a stronger position to tackle smoking,
drinking and obesity.
The protection of the public health budget - the first time this has been done
since the 1800s - is also considered essential because of the cuts councils are
facing following October's Spending Review.
Continue reading the main story
Analysis
The public health white paper is big on rhetoric. But the challenge now will be
turning that vision into reality.
Take the role of schools. While mention has been made of creating an
Olympics-style competition, doubts still remain about how well school sports
will be funded.
The entire schools budget system is being redrawn, meaning an end to some
protected money for PE programmes.
There is also a great deal of scepticism about the role industry will actually
end up playing.
The government has promised more details on this - and individual strategies
for everything from drinking to smoking - in the new year.
What remains certain, however, is that 2011 promises to be a big year for the
public health community.
To support local government, Public Health England will be created inside the
Department of Health to provide advice and support as well as taking a lead on
coordinating emergency planning for outbreaks such as flu.
A health inclusion unit will also be established to oversee the drive to reduce
health inequalities, which have widened over the past decade.
Extra money - dubbed health premiums - will be given to the poorest areas to
help tackle some of the most entrenched problems.
But details on how the government aims to tackle individual problems will not
be spelt out in full until the new year.
The white paper talks about building on the success of current schemes, such as
bike training in schools and the prominent promotion of fruit and vegetables in
convenience stores.
There are also suggestions new schemes will be set up, including an
Olympics-style competition for schools and a programme called the Great
Swapathon whereby members of the public will be able to get vouchers to
exchange for healthy pursuits such as free swimming and gym membership.
Industry
It is hoped the private sector will play a key part in funding these projects.
Continue reading the main story
"Start Quote
This is a tremendous opportunity to put health at the heart of public
service"
End Quote Professor Lindsey Davies UK Faculty of Public Health
In fact, the white paper makes reference to a "responsibility deal" with
industry.
Again, this has yet to be finalised, but the hope is leading companies will
give money as well as committing to making their products healthier by reducing
sugar, salt and fat.
The publication of the plans comes on the same day the Treasury announced it
was to increase duty on higher-strength alcohol in a bid to encourage
responsible drinking.
This is something health ministers have talked about being in favour of before,
although the move is separate from the public health announcements.
The white paper said the key to encouraging healthier behaviour lies in
creating the right environment and then "nudging" people into making different
choices.
Health Secretary Andrew Lansley has in the past been critical of what he has
said has been the lecturing tone of previous public health drives.
Continue reading the main story
How all of society can help
* Employers - The white paper calls on employers to provide better training
for managers, forge closer links with occupational health and set up mini
competitions / challenges between staff in activities such as cycling.
* Schools - Already heavily involved in schemes such as bike training, which
ministers wants them to continue. Other projects in the pipeline include an
Olympics-style competition.
* Industry - Ministers are already on record as saying they want the
private sector to get more involved in backing public health campaigns. They
are also keen on manufacturers to voluntarily cut salt, sugar and fat content
in foods further.
* Communities - In keeping with the Big Society drive, mention is made of
getting members of the public involved in networks and social enterprises to
encourage healthy behaviour.
Unveiling the white paper, Mr Lansley said "everyone" had a role to play.
He added: "It has two aims - to improve the health of the nation and to improve
the health of the poorest fastest."
Both the Local Government Association and Association of Directors of Public
Health welcomed the impending changes.
Professor Lindsey Davies, president of the UK Faculty of Public Health, added:
"This is a tremendous opportunity to put health at the heart of public service."
But she warned there was now much work to be done to achieve the aims set out,
describing the next few years as "critical".
Meanwhile, shadow health secretary John Healey was sceptical about the plans.
"Nudge is nothing new. Good public health has always been a mix of individual
responsibility and government action.
"But any good in Andrew Lansley's plans will be knocked aside by the higher
unemployment, greater poverty, poorer housing and cuts to school sport."
More on This Story
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