http://www.theaustralian.com.au/news/world/pr-firm-with-peter-mandelson-link-hired-to-whitewash-libyan-regime/story-e6frg6so-1226016730944

PR firm with Peter Mandelson link hired to whitewash Libyan regime 
Jon Ungoed-Thomas and Richard Kerbaj 
From: The Australian 
March 07, 2011 12:00AM 

A PUBLIC relations firm set up by a close friend of former British business 
secretary Peter Mandelson was hired by Muammar Gaddafi to whitewash his 
tyrannical regime and win acceptance for Libya in the West. 

Brown Lloyd James promoted the dictator as a "fascinating contemporary world 
figure" and his son Saif as a human rights champion. Lord Mandelson, who also 
knows Saif, has stayed at the Caribbean holiday home of Peter Brown, one of the 
company's founding partners.

Work carried out by the PR firm, which has offices in London, New York and 
Tripoli, included:

Reputational management for Saif, highlighting his role in freeing Western 
hostages and alleviating poverty in Africa;

Promoting a live video address by Colonel Gaddafi to the London School of 
Economics last December in which he hailed former British prime minister Tony 
Blair as a friend;

Advising the Libyan ruler before his inaugural address to the UN, 40 years 
after he came to power.

The activities of BLJ were part of a global drive to gain the former pariah 
state legitimacy and influence. At least two other US consultancy firms, the 
Washington-based Livingston Group and Monitor, based in Massachusetts, were 
paid at least $US5.5 million between them by the regime.

Monitor drew up a strategy to "enhance the profile of Libya and Muammar Qadhafi 
(sic)" with plans to target key opinion-formers, including television presenter 
David Frost, billionaire financier George Soros, and Anthony Giddens, Mr 
Blair's political guru and a former head of the London School of Economics.

BLJ began working for Libya after it renounced weapons of mass destruction in 
2003.

Mr Brown is a US socialite with homes in New York and on St Barts, the 
Caribbean island, who helped to manage The Beatles. Among his friends is Lord 
Mandelson, who has been an advocate of closer ties with Libya.

Lord Mandelson argued for a trade deal with Tripoli while he was European trade 
commissioner and signed a deal as business secretary for British universities 
to be twinned with their Libyan counterparts.

BLJ has promoted the activities of Colonel Gaddafi and Saif in London and the 
US. A spokesman said the firm "gave some PR advice and partly handled" the 
dictator's visit to the UN in September 2009.

The following April, it offered a "unique opportunity" to hear Colonel 
Gaddafi's views via a video link-up. It promoted a similar event -- attended by 
Lord Giddens -- at the LSE last year and has also placed opinion pieces by 
Colonel Gaddafi in newspapers.

Mike Holtzman, a partner at BLJ in New York, confirmed it had worked for the 
Gaddafi regime, but cited client confidentiality for not giving out more 
information.

The Sunday Times

Related Coverage
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  c.. London uni chief quits over Libya links The Australian, 2 days ago
  d.. Defectors lead way against dictator The Australian, 3 days ago
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